We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
If you work in a car dealership, you are privy to some of the most sensitive information about person's life. Where do they live? How much money do they make? How long have they been employed?
And the biggie: what is their social security number (SSN)?
Imagine yourself in their shoes. Wouldn't it concern you a little bit to have someone else know that much about you?
There's an easy way to repay their trust: handle their personal information as if it were your own. It's as simple as that.
Whether it's on your computer screen or on a hard copy of a loan application, the principle is the same. Lock it down when you're not using it and destroy it when you're done.
Looking for more on this topic?
Download our free eBook, "7 Best Practices for Protecting Consumer Privacy". It will help you review your current process and makes recommendations for ways you can improve your data handling -- all with an eye to avoiding a violation of the Red Flags Rule and a run-in with the FTC.
We think you'll find it useful -- and it's just another way we're working every day to give you the right information to you help you SELL MORE CARS!®
Got questions? Feel free to drop us a line.