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Amy Taggart

Amy Taggart Marketing Manager

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Why Your Website Privacy Policy Matters


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As thrilling as it has been to watch dealers migrate their store marketing to the web, there are still some places that you need to do your homework. Featuring a privacy policy on your website is one of them.

If you've been paying attention, you know that you need a privacy policy if you're collecting consumer information. The U.S. federal government requires that you describe what you're gathering and why, and how it will be used. Your website visitors also need to be able to find it easily, which means it needs to be linked on each page and featured prominently on any of your contact forms.

Want to see a sample? Check out the footer on this page, or any page on our website, for that matter. It's always there, always in the same place so that visitors can find it.

The one we have developed is for use with our network of websites that car buyers use to apply for financing. Since they're filling out a full application, including employment information and SSN, we have to be sure that we make clear what our intentions are for the information they're sharing...and that it's secure -- potential for a whole 'nother series of posts on that topic alone. We spent a lot of time with our legal team developing this policy, which includes clear language describing what we do, why we do it, and how.

So why is the privacy policy on your website important? It gives the consumer the opportunity to limit how we share information, or to opt out of the process altogether, all of which is important to ensure that we are in compliance with federal regulations governing the use of this data - similar to CAN SPAM on the email front. You're leaving yourself legally vulnerable if you don't have one.

It should be noted that we're just giving you a taste - if you don't already have a privacy policy on your website, you'll need to work directly with legal counsel well versed in these laws in order to develop your own. If you copy someone else's and run into legal trouble, you will have no recourse.

Looking for more on this topic?

Download our free eBook, "7 Best Practices for Protecting Consumer Privacy." In addition to this recommendation for a privacy policy, you'll find other tips for making sure that you are in compliance with the Red Flags Rule for preventing consumer identity theft, brought to you by the Federal Trade Commission. Some serious stuff.

We think you'll find it useful -- and it's just another way that we're working every day to give you the right information to help you SELL MORE CARS!®

Got Questions? Feel free to get in touch today.

mark rask
This is great information
Amy Taggart
Thanks Mark - appreciate your comment!

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