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From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Want to Move More Metal? Make Contact with Your Leads Quickly

Last week we introduced this month's blog topic, the Top 5 Best Practices for Following Up on leads at your dealership.

Today, let's take a look at the #1 Best Practice, "Make Contact Quickly."  Time is Money

We can agree that this insight is not new or shocking -- it's been discussed on car dealer forums and in marketing blog posts like this one for years...which doesn't make it any less true.

Think about it this way: our leads come from people who are online now and expect a response now. Studies have shown that the best window for responding to an Internet lead is to call or email within 15 minutes of receipt for the best chance to connect. If you wait 24 hours or more, that person may go online and apply somewhere else.

Most dealerships have someone specifically assigned to follow up on leads, and we definitely recommend that. Designating a sales rep who is responsible for follow up and booking appointments means you're going to get better results.

We also recommend using multiple channels to contact the leads, including phone, email, text (certain restrictions apply) and even snail mail. A tech savvy consumer who won't answer his cell phone may respond to an email or text.

Something to think about when you're reviewing your current follow up process.

Join us next week when we dig deeper into Best Practice #2, "Sell the Appointment."

Questions? Concerns? Can't wait for the rest of the series? Hit us up on Twitter: @InteractiveFMG

 

mark rask
We really push this at our dealership
Amy Taggart
Great to hear - do you have any data on how it's working for you?

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