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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Want to Move More Metal? Make Contact with Your Leads Quickly

Last week we introduced this month's blog topic, the Top 5 Best Practices for Following Up on leads at your dealership.

Today, let's take a look at the #1 Best Practice, "Make Contact Quickly."  Time is Money

We can agree that this insight is not new or shocking -- it's been discussed on car dealer forums and in marketing blog posts like this one for years...which doesn't make it any less true.

Think about it this way: our leads come from people who are online now and expect a response now. Studies have shown that the best window for responding to an Internet lead is to call or email within 15 minutes of receipt for the best chance to connect. If you wait 24 hours or more, that person may go online and apply somewhere else.

Most dealerships have someone specifically assigned to follow up on leads, and we definitely recommend that. Designating a sales rep who is responsible for follow up and booking appointments means you're going to get better results.

We also recommend using multiple channels to contact the leads, including phone, email, text (certain restrictions apply) and even snail mail. A tech savvy consumer who won't answer his cell phone may respond to an email or text.

Something to think about when you're reviewing your current follow up process.

Join us next week when we dig deeper into Best Practice #2, "Sell the Appointment."

Questions? Concerns? Can't wait for the rest of the series? Hit us up on Twitter: @InteractiveFMG

 

mark rask
We really push this at our dealership
Amy Taggart
Great to hear - do you have any data on how it's working for you?

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