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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Want to Move More Metal? Make Contact with Your Leads Quickly

Last week we introduced this month's blog topic, the Top 5 Best Practices for Following Up on leads at your dealership.

Today, let's take a look at the #1 Best Practice, "Make Contact Quickly."  Time is Money

We can agree that this insight is not new or shocking -- it's been discussed on car dealer forums and in marketing blog posts like this one for years...which doesn't make it any less true.

Think about it this way: our leads come from people who are online now and expect a response now. Studies have shown that the best window for responding to an Internet lead is to call or email within 15 minutes of receipt for the best chance to connect. If you wait 24 hours or more, that person may go online and apply somewhere else.

Most dealerships have someone specifically assigned to follow up on leads, and we definitely recommend that. Designating a sales rep who is responsible for follow up and booking appointments means you're going to get better results.

We also recommend using multiple channels to contact the leads, including phone, email, text (certain restrictions apply) and even snail mail. A tech savvy consumer who won't answer his cell phone may respond to an email or text.

Something to think about when you're reviewing your current follow up process.

Join us next week when we dig deeper into Best Practice #2, "Sell the Appointment."

Questions? Concerns? Can't wait for the rest of the series? Hit us up on Twitter: @InteractiveFMG

 

mark rask
We really push this at our dealership
Amy Taggart
Great to hear - do you have any data on how it's working for you?

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