Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Want to Move More Metal? Make Contact with Your Leads Quickly

Last week we introduced this month's blog topic, the Top 5 Best Practices for Following Up on leads at your dealership.

Today, let's take a look at the #1 Best Practice, "Make Contact Quickly."  Time is Money

We can agree that this insight is not new or shocking -- it's been discussed on car dealer forums and in marketing blog posts like this one for years...which doesn't make it any less true.

Think about it this way: our leads come from people who are online now and expect a response now. Studies have shown that the best window for responding to an Internet lead is to call or email within 15 minutes of receipt for the best chance to connect. If you wait 24 hours or more, that person may go online and apply somewhere else.

Most dealerships have someone specifically assigned to follow up on leads, and we definitely recommend that. Designating a sales rep who is responsible for follow up and booking appointments means you're going to get better results.

We also recommend using multiple channels to contact the leads, including phone, email, text (certain restrictions apply) and even snail mail. A tech savvy consumer who won't answer his cell phone may respond to an email or text.

Something to think about when you're reviewing your current follow up process.

Join us next week when we dig deeper into Best Practice #2, "Sell the Appointment."

Questions? Concerns? Can't wait for the rest of the series? Hit us up on Twitter: @InteractiveFMG

 

mark rask
We really push this at our dealership
Amy Taggart
Great to hear - do you have any data on how it's working for you?

 Unlock all of the community & features  Join Now