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This week we're continuing our series on the Top 5 Best Practices for Following Up on leads at your store. We've worked our way through the top 3: "Make Contact Quickly"; "Sell the Appointment" and "Don't Pull Credit First." Next up is one that's easy to forget -- #4, "Work Your Process".
Like anything else, you have to know where you're going and what success looks like if you're going to get there. In the dealership, that means knowing what you're going to do with these leads before you start getting them. Get your process right before you sign up a lead provider or launch that new website or mailer.
But we're not telling you something you don't already know.
So let's verify that you're following these best practices:
We're coming to the end of the list here
-- join us next week for the final entry in the series, "Be Consistent."