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Jared Hamilton
From: Jared Hamilton
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Amy Taggart

Amy Taggart Marketing Manager

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IFMG and DealerStrong in Action: the Special Finance SuperGroup Meeting in Las Vegas - September 8, 2014

Last week our Director of Sales, Russ DeVries, participated in one of DealerStrong's semi-annual SuperGroup Meetings. Scheduled to coincide with the Industry Summit at the Paris Hotel in Las Vegas, the SF SuperGroup includes dealer principals and senior management from some of the highest volume SF stores in the country.

Russ spent the day rubbing elbows with these VIPs before presenting his own confidential specialized data relating to the economics of an Internet sales lead. He focused on the key metrics that these dealers must track and gave them suggestions for increasing conversions in their digital marketing funnel based on IFMG's 25+ years of experience.

These were the top 3:

  1. Know which concepts, costs and metrics drive a dealership's lead performance.
  2. Test, test, test. From landing page design to traffic sources to calls-to-action (CTAs), everything can be tested to optimize conversion. Focus on influencing consumer behavior.
  3. Identifying lead traffic sources that convert at a lower cost per lead.

 

And as an added bonus, Russ got to see our friend from the Howard Bentley Budget Center, Kevin Laten.

 Russ DeVries and Kevin Laten

Russ DeVries, IFMG's Director of Sales (L) and Kevin Laten, Special Finance Manager at Howard Bentley Budget Center

For more about why they get along so well, check out the Success Story in our eBook "Special Finance Quick Start." You can download it here.

 

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