Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Andy Church

Andy Church CEO

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Do you know your Lost customers?

In today's world a Service Department's most valuable asset, after it's people, is it's customer database. As a consultant during my first visit to a store I am working with I always ask these 2 questions: 

1. How many total customers are in your database?  

2. How many are Lost customers?

I always get an answer to number 1, but a blank stare on number 2, "What's a Lost customer?". Knowing this number is key to understanding and growing your business. An Lost customer is any customer who has not had a transaction with your Dealership over $50 in the last 12 months. If you haven't seen them in over 12 months they are either are already a lost customer or you are on the cusp of losing them.

In the typical Dealership the percentage of Lost customers in relation to all customers is over 50%! Can you imagine 50% of your customers just disappearing! How do we get them back? "I know we'll do a letter with a coupon".... That failed strategy will be the subject for my next blog.

Do you know your % of Lost customers? leave me a comment if you dare.... wink   

 

Jim Bell
Customer retention is a huge thing to keep a business going. One thing that we do in order to retain our off brand vehicle customers that we sold is send them a free oil change a couple months after their purchase so they can have the whole experience of our dealership. That has helped us greatly over the years and keeps them coming back. You have to offer them something to get them in the door and then when they do show up, kill them with kindness.

 Unlock all of the community & features  Join Now