Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Andy Warner

Andy Warner Ecommerce Director

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

In my previous two posts, “Learn online business strategies not just automotive online strategies” and "Now it’s time to get serious about that internet thing. Are you serious?!," I implied that automotive dealerships need to stop treating their internet departments like a detached part of their dealership. Instead, embrace their online strategies and synthesize them throughout their business.

A minority of dealerships understand this concept and are experiencing great success. However, a large percentage, do not and are subsequently struggling.

But, the mood is changing for the better. More dealerships are paying greater attention to their existing internet departments, more dealerships are shifting their advertising budgets online, vendors are improving their products and services and progressive automotive internet professionals are looking beyond the traditional "automotive digital marketing" space, grasping a hold of successful e-commerce strategies that work throughout the web (not just automotive specific) and experiencing explosive results.

That being said, I will present a series of posts on these successful strategies and provide my experience with them.

I will implement various strategies from blogs to linkedin to microsites to myspace to squidoo to video and other social and non-traditional online marketing strategies. (I will be assisted by an anonymous web professional.) I will also audit my old and current strategies to evaluate their effectiveness based on new research.

Bare with me as it does take some time to see the results with some strategies, but I will share them as quickly and as in depth as I can. If you have any questions or requests, feel free to email me at ernest.warner@gmail.com or leave a comment.

Stay tuned and enjoy the ride.

 Unlock all of the community & features  Join Now