We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
In my previous two posts, “Learn online business strategies not just automotive online strategies” and "Now it’s time to get serious about that internet thing. Are you serious?!," I implied that automotive dealerships need to stop treating their internet departments like a detached part of their dealership. Instead, embrace their online strategies and synthesize them throughout their business.
A minority of dealerships understand this concept and are experiencing great success. However, a large percentage, do not and are subsequently struggling.
But, the mood is changing for the better. More dealerships are paying greater attention to their existing internet departments, more dealerships are shifting their advertising budgets online, vendors are improving their products and services and progressive automotive internet professionals are looking beyond the traditional "automotive digital marketing" space, grasping a hold of successful e-commerce strategies that work throughout the web (not just automotive specific) and experiencing explosive results.
That being said, I will present a series of posts on these successful strategies and provide my experience with them.
I will implement various strategies from blogs to linkedin to microsites to myspace to squidoo to video and other social and non-traditional online marketing strategies. (I will be assisted by an anonymous web professional.) I will also audit my old and current strategies to evaluate their effectiveness based on new research.
Bare with me as it does take some time to see the results with some strategies, but I will share them as quickly and as in depth as I can. If you have any questions or requests, feel free to email me at firstname.lastname@example.org or leave a comment.
Stay tuned and enjoy the ride.