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Andy Warner

Andy Warner Ecommerce Director

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

In my previous two posts, “Learn online business strategies not just automotive online strategies” and "Now it’s time to get serious about that internet thing. Are you serious?!," I implied that automotive dealerships need to stop treating their internet departments like a detached part of their dealership. Instead, embrace their online strategies and synthesize them throughout their business.

A minority of dealerships understand this concept and are experiencing great success. However, a large percentage, do not and are subsequently struggling.

But, the mood is changing for the better. More dealerships are paying greater attention to their existing internet departments, more dealerships are shifting their advertising budgets online, vendors are improving their products and services and progressive automotive internet professionals are looking beyond the traditional "automotive digital marketing" space, grasping a hold of successful e-commerce strategies that work throughout the web (not just automotive specific) and experiencing explosive results.

That being said, I will present a series of posts on these successful strategies and provide my experience with them.

I will implement various strategies from blogs to linkedin to microsites to myspace to squidoo to video and other social and non-traditional online marketing strategies. (I will be assisted by an anonymous web professional.) I will also audit my old and current strategies to evaluate their effectiveness based on new research.

Bare with me as it does take some time to see the results with some strategies, but I will share them as quickly and as in depth as I can. If you have any questions or requests, feel free to email me at ernest.warner@gmail.com or leave a comment.

Stay tuned and enjoy the ride.

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