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Jared Hamilton
From: Jared Hamilton
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Andy Warner

Andy Warner Ecommerce Director

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

We here at DrivingSales offer our condolences to the families of those involved. Alan Ram was an industry insider who will be missed by many. Alan Ram, …

In my previous two posts, “Learn online business strategies not just automotive online strategies” and "Now it’s time to get serious about that internet thing. Are you serious?!," I implied that automotive dealerships need to stop treating their internet departments like a detached part of their dealership. Instead, embrace their online strategies and synthesize them throughout their business.

A minority of dealerships understand this concept and are experiencing great success. However, a large percentage, do not and are subsequently struggling.

But, the mood is changing for the better. More dealerships are paying greater attention to their existing internet departments, more dealerships are shifting their advertising budgets online, vendors are improving their products and services and progressive automotive internet professionals are looking beyond the traditional "automotive digital marketing" space, grasping a hold of successful e-commerce strategies that work throughout the web (not just automotive specific) and experiencing explosive results.

That being said, I will present a series of posts on these successful strategies and provide my experience with them.

I will implement various strategies from blogs to linkedin to microsites to myspace to squidoo to video and other social and non-traditional online marketing strategies. (I will be assisted by an anonymous web professional.) I will also audit my old and current strategies to evaluate their effectiveness based on new research.

Bare with me as it does take some time to see the results with some strategies, but I will share them as quickly and as in depth as I can. If you have any questions or requests, feel free to email me at ernest.warner@gmail.com or leave a comment.

Stay tuned and enjoy the ride.

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