Email Campaigns and Dealerships

In today's day and age, nearly everyone has an email account. There is great potential in reaching out to email users, and some industries have an easier time in doing so than others. The automotive industry is one such industry that is ideal for communicating with potential clients through email. Not only is it convenient, but for car dealerships, it is a requirement in order to receive the desired sales volume and fight back against the competition.

Platform Matters

As people go about their busy days, over half check email on their cell phones. It is vital to create emails that are appealing and effective when seen on a computer as well as on a mobile device. Once the email is opened on a phone or tablet, and it is not engaging on the smaller device, a person is highly unlikely to reopen the same email on a computer, where it would be more visually appealing. Before engaging in sending email to customers, be sure to test it on a mobile device or tablet first to ensure its accessibility.

In regards to what type of email to use, try avoiding popular providers such as Gmail. Invest in an email service provider that will be able to gauge how effective the emails are. Such a provider will be able to report the percentage that opened the email, the amount of people who shared it, and what links were clicked on by the consumer within the email. Email data such as this is a powerful tool to wield in building a strong consumer base.

Surprising Statistics

Only 22 percent of dealerships are currently utilizing email campaign management services. For an industry that would find great success in emailing customers, this is a major loss. In regards to gathering the people for the email lists, the majority of people were collected through leads exchanged for money. The least productive way to gain access to email addresses was through advertising campaigns at occasions such as concerts or sporting events.

The most alarming statistic found that 73 percent of car dealerships do not categorize their email lists among buyers. The automobile industry has one of the most recognizable group of buyers. It would not be ideal to email an advertisement of a gas-guzzling truck to someone who advocates for the environmental benefits of a hybrid vehicle.

Online Shopping

When looking to purchase a car, most people will now browse online for their ideal vehicle. It is highly accessible to search multiple dealership websites in order to compare makes, models, colors, and most importantly, prices. Whereas, browsing at a physical dealership location, the choices are more limited. With that fact in mind, it is imperative to assume that the customer has already browsed, gathered a reasonable amount of information, and is aware of the car he or she is willing to buy. Online services are obviously more important to the consumer than sales conversations at dealerships.

Since shopping online has a greater impact on consumers, emailing platforms would be ideal to target the audience. It would be the perfect scenario for an individual who was browsing online for a car to conveniently receive an email advertising great offers on the buyer's specific choice in vehicle.

Staying Ahead

Emailing customers is prominent for advancement in sales. Focusing on the necessitates, of email, consumers will noticeably respond in a positive manner. As the world is moving towards a digital era, it becomes mandatory to keep up with online demand. Email campaigns are not just ideal marketing techniques, they are a requirement for the automobile industry to stay ahead and to rise above the competition.