Build A Quality List

Once you begin collecting emails from potential customers and people who are interested in your products or services, you can't just rely on sending them sporadic emails whenever the mood strikes. Maintaining a quality email list includes making sure that the email addresses are current and that you are following CAN SPAM laws. Often, email addresses become obsolete in a short period of time or people give you fake addresses so that they'll stay off of your list. Apache Kafka has real-time data processing that can help with large sets of data. Make sure that you are following up on any spam complaints and work on keeping your email list healthy.

Mobile Responsive Emails

With the explosive use of smartphones and tablets, you must make sure that your emails will correctly open on mobile browsers. When people using mobile devices have a problem reading your emails, they will simply tap the delete icon and make your email disappear. It's surprising, but statistics indicate that 89 percent of individuals who use email marketing lose leads by not having their emails optimized for mobile browsers. Don't become one of those statistics.

Re-engage Old Subscribers

It's always a good idea to see how many subscribers are actually active readers of your emails. Research indicates that 63 percent of subscribers to lists are inactive and unlikely to read the follow-up emails that you send. When this occurs, the best way to handle the situation is to employ a re-engagement campaign. Experiment with a catchy title and see if you can grab the attention of people who subscribe to your list but never read your emails.

It's Worth It

Social media marketing has emerged as a hot new area that businesses should definitely pursue. However, when it comes to email marketing, engaging with a list is twice as effective as engaging with customers on Facebook or Twitter. An 18 month study was conducted by SocialTwist that showed how important email marketing is to someone who wants to sell more products or services.

Offer Valuable Incentives To Sign Up

People love getting free stuff. However, this does not mean that you should offer a potential subscriber a free incentive that has no real value in exchange for their email address. You'll find that offering free content that is packed with useful information will actually prime subscribers to purchase your premium products. The philosophy is that if a subscriber sees how valuable your free stuff is, they'll be willing to pull out their pocketbooks to unmask even better content.

Use Automation

If you haven't already, you really should be automating your email marketing by using email drip campaigns. This allows you to create a bundle of emails and have them automatically sent at periodic intervals so that you can take customers through an optimized funnel. This process could include an introduction to your company that's followed by a quick discount on a premium offer that is followed by a call to action for a less expensive product. Automate your email marketing efforts to save time and focus on other marketing strategies.

The Little Things Count

Your emails will be opened on a more consistent basis and more sales will occur if you focus on the smaller, important details. This includes:

- Sending emails when they are more likely to get opened -- do some research with your list

- Use strong headlines that grab a reader's attention

- Give a clear message on what you want a reader to do -- click a link for more information or to buy a product

- Be sure to get straight to the point and relay the message that you want to tell

Continue To Grow

It's inconsequential if you have a list of 1000 people or 250,000 subscribers on your email list. There is always room for more people that can engage with. The internet is an amazing tool that gives us so many advantages as marketers. Grow your list as big as possible so that you can offer the solutions to people who are in need of your products or services.

By following these tips, you'll find that your email marketing campaigns will increase your sales. Always be refining and working on this important segment of your overall marketing strategy.