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Angela Pattridge

Angela Pattridge Marketing Coordinator

Exclusive Blog Posts

Your Marketing Allocation is Backwards

Your Marketing Allocation is Backwards

Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…

Customer Loyalty Isn’t Guaranteed with an App

Customer Loyalty Isn’t Guaranteed with an App

Dealerships all over have recognized the benefits in using an app for their store. It’s true – customer engagement is much simpler when you…

One Dealership is Changing the Game When it comes to Test Drives

One Dealership is Changing the Game When it comes to Test Drives

Test driving can be a pain in the butt for the customer. Test Drives can take hours out of their day, they have to travel to get to the dealership, and has…

Photo Recap: DrivingSales Presidents Club 2018

Photo Recap: DrivingSales Presidents Club 2018

Here's a Facebook photo album from the 2018 DrivingSales Presidents Club in Fort Lauderdale. Be sure to tag yourself in the photos! . . .…

EVs and Hybrids Aren’t Green, Not Even Close

EVs and Hybrids Aren’t Green, Not Even Close

A Swedish meta-study, which analyzes and summarizes studies completed  in the EV field, found that around 150 to 200 kgs of CO2 equivalents (envi…

Steps to Running a Successful Marketing Campaign

Marketing is the lifeblood of any organization. Without marketing, an organization will sink, and every company is seeking to boost its productivity with simple marketing tricks. Marketers combine dozens of factors to ensure they have an effective marketing strategy. As a marketer, you need to borrow one or two tricks from other successful organizations to avoid taking the wrong direction and regretting later. The organization should first be willing to change from old marketing strategies to new and effective tricks. Therefore, throw your old marketing guides into the bin!


Launch unassociated products


Sometimes a company’s reputation can work against it. If you plan to create a product that is highly unrelated to your principal activity, it is good to distance it from your original brand. You can create a different website for the new product. Additionally, avoid mentioning its relation with your organization as much as possible. For instance, Lexus is a Toyota's brand. However, the product does not openly state its connection to the well-known Japanese company.


Run blogs


Consider adding a blog section to your website. However, the content of the blog should be a concern to the marketer. Your publishing schedule for the blog and its marketing value for your organization should also be a primary concern. Marketers should note that a created corporate blog is an essential tool for the company, which plays an important role in the marketing battle against the company’s competitors.


Mobile accessibility and optimization


People are turning to using mobile devices like tablets and smartphones. Shoppers are using these devices to compare deals, purchase goods, research a product, and find a retail outlet. Marketers should engage people since most cannot stay without their phones. Therefore, companies should make their products readily available for mobile phone users.


Collaborate with influential groups and individuals


If your organization is not yet well known, and you want to market its products or services, consider reaching out to influential individuals. For instance, you can collaborate with influential bloggers or companies in your niche then try getting featured on their websites as a guest contributor or a partner. It is an important marketing trick because showing your customers that you are in good relationship with influential market players will boost your reputation significantly.


Improve your SEO


Search Engine Optimization is a game-changing instrument for marketers. Prioritize visual content like video, pictures, and infographics on your website to add the importance of building your SEO ranking. Visual content on your website will improve your SEO unlike when you just use plain text. Thus, it makes the search more relevant to a client. A picture is worth more than a thousand words. A video is worth more words.


Marketing using emails


Email Marketing entails sending commercial messages to a group of people using email. It is a cost effective and powerful marketing tool for businesses. It provides predictable results at little or no cost at all. It entails using email to send advertisements, donations, and request business all in a bid to build loyalty, brand awareness, and trust. Emails can be directed to an existing database of customers. The type of email and number of emails you send to your customers will also determine how well you market your company.


When deciding the right time to send emails, consider the day or week of the month that clients buy from your store and the time of the day they check their inbox. There are various types of emails marketers of an organization can send to their customers. It is good to select the right type of email based on your marketing objectives. Consider incorporating various types of direct emails, mobile-designed emails, and transactional emails in your marketing campaign, all the while presenting drip campaign examples to your customers.


Do some competitors research


You cannot effectively market your products without researching about your competitors. You need to be aware of their products, their prices, and guarantees so that you make attractive deals to potential customers. Additionally, you can speak to your competitor’s customers to gather information. That way, you will know the best marketing trick to use.

Be sure to keep the above marketing tricks. Remember to maintain the interests of your customers at heart by paying attention to their needs. You will be astonished by the positive results you get!

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