NEW YORK, Nov. 30, 2017 /PRNewswire-iReach/ -- GoGoCar LLC (www.gogocar.com), the sole provider of AI powered digital storefront for car retailers, announced today expansion of its industry's first 'Virtual Automotive Assistant' GoGo into Facebook messenger, Google Home and Google assistant with supporting marketing services. This makes anytime, anywhere, any device car buying experience come true and allows auto dealership marketing agencies to generate more validated leads and help dealerships close deals faster.

"Marketers can drive exponential value by using AI based consumer behaviour and buying preference insights to generate personalised offers and execute high impact marketing campaigns", said Tony Urrutia, CEO of GoGoCar LLC. "Today's consumers are blessed with enormous amount of data and various channels to access it, hence a purchase decision can happen anytime. Facebook social channel with 240+ Million Americans is emerging as a real point of sale. Most of the dealerships have active facebook page but the conversations rarely drive to a sale. GoGo Bot integration to their facebook page can be a game changer here".

GoGo is a conversation-based intelligent virtual agent that understands natural language and responds to any consumer queries using voice/text. Its continuous learning and intelligent knowledge retrieval capabilities powered by AI enables auto marketers, OEMs and dealerships to engage the consumer in new ways. OEMs can load brand specific knowledge paks and train GoGo. Car dealership virtual stores are open for business 24x7.  Marketers are able to deliver realtime offers based on the user's behaviour and sentiment. Consumers can research vehicles, locate their dream car, determine best trade-in value, get pre-qualified finance offers and complete the end-end car buying journey. GoGo gets better with each new interaction and has been trained to handle a wide range of scenarios. It can be trained for new skills as well.

These capabilities of GoGo is also available for limited set of beta users in Skype Messenger, Cortana (Microsoft Windows Assistant), Amazon Alexa & Slack platforms and will soon be available for a wider audience. All of GoGo's capabilities can also be enabled to access via traditional phone calls, User dialing a specified number can interact with GoGo using natural language based voice inputs, and GoGo can be trained to respond just like a sales / service expert.

"Consumers are more active and engaged than ever now. They are able to connect with us irrespective of our showroom hours. GoGo handles the conversation independently and can reach out to human support as required", said Christopher Vester, COO of Hubert Vester Auto Group. "We are truly excited to have this kind of innovation available in the industry. GoGo truly transforms the way consumers interact and experience modern automotive retail. We will soon incorporate this into our Facebook page and use it in Google Assistant".

About GoGoCar LLC

GoGoCar LLC (www.gogocar.com), a dealer technology company, offers AI powered digital retailing solutions for the automotive retail ecosystem. It brings 100% transparency in every step of the car buying process and smoothens the car buying journey. GoGoCar envisions transforming the car buy-sell experience through realtime cognitive digital retailing. The platform features industry's first Virtual Automotive Assistant for anytime, anywhere, any device car buying experience.

For more information please reach out to us : 
Email: info@gogocar.com
Phone: 631-561-9807
http://www.gogocar.com

Media Contact: Tony Urrutia, GoGoCar LLC, 631-561-9807, info@gogocar.com

Are consumers really ready for this?

There are 272 Million internet users in USA. 237 Million of them use their mobile handset and by 2022, this number is expected to increase to 274.05 Million. Dependency in connected devices with immersive smart apps is increasing day by day for consumer decision making. Currently 60% of the car buying time is spent online and a recent study shows that 995 consumers out of every 1,000 dislike going to a dealership. 60 percent of millennials expect that everything will be done on mobile devices in the next five years. Artificial intelligence and immersive technologies are disrupting every aspect of customer experience.

So the real question is “are Dealerships really ready for this”? Ready to open shop 24x7? Provide their best omni-channel digital and physical experience? Think beyond just new and used cars? Provide precise answers based on facts? Offer engaging conversational interfaces? Offer the ability to make buy/sell decisions anytime anywhere...

Seamless and immersive omni-channel communication

Car buyers and sellers make multiple touch points with Dealerships, OEM and various auto sites to research their dream car or what they want to buy now or to figure out the best trade-in deal. Often they are helping others. They need car details, pricing, expert opinion, financing options, consumer sentiment, market trend and the best deal. These moments of truth are all part of the same buying journey. So how do you get most out of these interactions? Consumers should be able to communicate through any channel seamlessly - website or mobile app or chatbot or phone or walkins. Omni-channel is no longer a luxury.

Finding a solution for this may appear straightforward but requires new gen cognitive big data architecture, API gateways and an immersive experience. The approach goes beyond websites, mobile apps, aggregators and requires considerable changes to offer a compelling omni-channel customer experience. You can find many products and solutions for digital retailing, digital marketing, chatbots, marketing campaigns in the market. But these cannot be just stitched together to get the desired outcome.

Cognitive computing and precision targeting

Understanding the micro moments of truth throughout the consumer journey is essential in building an engaging customer experience. It helps to create compelling marketing offers and for the dealer salesperson to trigger fruitful conversations. Disparate set of tools will not cut it. This is where Cognitive redefines Precision.  A cognitive computing application can precisely track and analyse the customer behaviour and sentiments to help them with proactive advice or tips at a right time in the decision making/buying process. This helps the dealer salesperson as well as  customers to experience a smooth transition from one stage to the next.  At the sametime, with the precise and personalized customer insights, the dealers get a one of a kind  opportunity to create tailor-made offers and communications for individual prospects. This enhances the conversion rate significantly and takes the customer experience to the next level.

Conclusion

Adopting an “anytime, anywhere, any device” retailing strategy would be an integral part of the automotive business in the near future. The GoGo platform from GoGoCar offers it today. It can be your digital store or a mobile app or a chatbot or an instore app. It is platform/device independent, available 24/7, trained with millions of car records and can facilitate the entire car buying process. It offers cognitive precision throughout the journey. With this state-of-the-art solution and sheer knowledge about the industry, GoGoCar is changing the way how auto retailing is done now. Ok GoGo we just got started and we have miles to go..

My latest post on my official blog: https://gogocar.com/blog/a-reality-check-on-the-automotive-digital-retailing-readiness.html

The attention span of an average human is 8 seconds which is less than what a goldfish has. The proliferation of technology advancements in communications each day brings distractions quickly and making it more challenging for the marketers on how they do their business. People are tending to just scan through the content; not actually reading and impatient to get what they want.

According to Kissmetrics, 40% of people abandon a website that takes more than 3 seconds to load. People just leave websites if they don’t get the information in another couple of seconds. What does this mean to auto dealers?

Since more and more awareness happens in the industry that new generation buyers are inclined to digital buying, that emphasizes the importance of digital marketing and role of a website in this play, dealers are more focused on optimizing the same. They want to feed maximum information as much they can to the consumer in a couple of seconds. This result ‘over-optimization’. Does this really help a consumer? Let us do an analysis.

As a car buyer, how do I make my buying decision?

Scenario 1: I know what I want – I have a clear idea on what make, model, year and trim that I want to buy. I just want to see what is the best price a dealer can offer.

Scenario 2: I have a budget in my mind: I am a budget conscious, I want to finalize a car based the value of my trade-in car and how much I can afford, not too particular about a brand. Or I want to prefer a brand I like, but not a particular model.

Scenario 3: I don’t have any clue: I don’t have a model or a budget in my mind. I just want to do a research on available options, price, features, financing options etc first and then take a decision.

There may be some other scenario also we can define, but for the time-being let us confine to these 3. If you look the dealer websites how many of them align to any of these scenarios? All of them just push the maximum number of inventory available, sales call numbers, live chat popup, new offer popup and a bunch of call-to-action buttons. Does this really address the above-mentioned scenarios? Unfortunately, NO!

People will really be interested once they land on a clean, no-clutter page where they will have a real focus on what they intend to do. The features presented to the customers should not be distracting. 60% of car buying time spent on internet – means they make buying decisions online. Hence it is critical to provide the best experience to your customer at your store-front.

New York, September 18th, 2017 – GoGoCar LLC (www.gogocar.com), one of the leading providers of digital storefront for car retailers, announced today the launch of industry’s first ‘Virtual Automotive Assistant’ powered by Artificial Intelligence. This is auto industry's first AI powered Automotive Expert that assists, recommends and transacts during the digital car buying journey.

Tony Urrutia, CEO of GoGoCar said, this is a big leap towards transforming the car retailing industry across the globe. The platform is designed with a ‘customer first’ approach to offer the best customer experience in the car buying journey. As we have seen in various studies -- such as the one quoted by Brian Benstock that had only 17 of the 4002 people surveyed liking the current car buying process -- the car buyer to dealer relationship is not satisfactory and buyers choose online buying options. GoGoCar assures greater customer satisfaction and a simplified sales process.

“Virtual Automotive Assistant helps car buyers in each stage of the buying journey, by showing best fit car, best available financing/leasing and trade-in offers and real-time assistance for any queries. It can handle any question related to any available car models within fraction of second with higher accuracy, which a human cannot handle” Tony said. “I spent more than 30 years in car retailing business and it helped me to understand the real pain points of both buyers and sellers. So much money is lost due to errors and lack of visibility into deals that may be available from thousands of banks out there. GoGoCar never cuts down dealer’s margin nor charge additionally from buyers. It finds the best deal always - price, rebates, trade-in, lenders and F&I. It reduces operational costs of the dealer, they get qualified leads which gets completed easily or fully completed transactions making GoGoCar the most efficient and fully transactional platform in market. This is a win-win situation for both buyers and dealers”.

With AI and digital transformation disrupting every industry in how business gets done, Automotive Retailing have a unique opportunity to leapfrog rather than scramble to play catchup. There are several early adopters of this platform and they are extremely satisfied with the same. Hubert Vester Auto Group is one among them. “We are one of the early adopters of full digitization of our retail car business. We receive only qualified leads and deals and the conversion rate is more than 90%. Ultimately, our customers are extremely happy with our online cognitive digital storefront, GoGoCar”, Christopher Vester, COO at Hubert Vester Auto Group said.

About GoGoCar LLC

GoGoCar LLC (www.gogocar.com), a dealer technology company, offers digital retailing solutions for automotive retailers. It brings 100% transparency in every transaction of car buying process and smoothens the buying journey. GoGoCar envisions transforming the car buy-sell experience and bring it to 100% digital for paperless processes.

For more information please reach out to us :

Email: info@gogocar.com
Phone: 631-561-9807
http://www.gogocar.com