If you have a Google Places page, it currently displays in Google+ Local. Now your Google Places page isn’t just a directory listing, it is a social powerhouse with infinite opportunities for leveraging your photos, videos, and community involvement. As of now, links that are placed in your content feed on Google+ provide SEO value (social networks like Facebook, Twitter, and the up and coming Pinterest do not provide the same type of SEO value when you link within those platforms.)
With that said, it is crucial, more than ever to have an integrated digital marketing strategy. 1+1 doesn’t equal 3 anymore, it equals 5!
Put your Smartphone to Use!
With GPS available on Smartphones, anytime you take a picture or video of the latest car on your lot, your phone actually “tags” it with geographic information that you can use to reinforce the location of your business. Why is this so powerful? Telling users (and Google) where your dealership is located, whether it is having your address on your website, or taking videos and pictures from your location and uploading them to websites like YouTube, Facebook, and now Google+, helps expose information about your business that is relevant and influential to your SEO strategy. Have a YouTube channel? Upload videos from your phone to YouTube and easily share it on your Google+ page! Social engagement and SEO value – double word score!
Create a Circle for all your Sponsorships and Community Involvement
As more and more businesses create Google+ pages, get the most out of the PR you are doing in your community. Seek out businesses you have built relationships with, create a page on your website to showcase your community involvement and ask those businesses to share a link from their Google+ page to the page you’ve created on your website. Ask your SEO expert the best way to do this so you get the most SEO value out of your efforts
Use your CRM to Add Gmail Accounts to your “Customers” Circle
Don’t have an email marketing strategy? With over 350 million Gmail users, you are bound to have a large amount of prospects and customers with Gmail accounts. You can easily add these users to your “Customers” or even “Prospects” circles to share promotions, special events, and so on. But why is this good for SEO? Not only are you reaching people through email marketing, but you are also practicing targeted social engagement, which can indirectly impact your SEO presence on Google and Bing.
Add the Google +1 Button to your Website
Tie all of this hard work together and add a Google +1 button to your website. If you end practicing #2, and even #3, of the above list, you can encourage customers and the businesses your sponsor or engage in PR with, to +1 that page of your website. This step can have a ton of potential to increase organic performance of your website, just like having the Facebook “like” button on your website, but HELLO I
Google +1 and Facebook Like Statistics think we all know Google favors it’s own products so “+1ing” a page can produce some major value for your website in addition to ranking those content-rich pages on Google to drive relevant traffic to relevant pages, Google’s favorite thing to do, so engage your website visitors and add it!