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From: Jared Hamilton
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Anna Willis

Anna Willis SEO Manager

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

4 Tips for Leveraging your Google+ Business Page for SEO

If you have a Google Places page, it currently displays in Google+ Local. Now your Google Places page isn’t just a directory listing, it is a social powerhouse with infinite opportunities for leveraging your photos, videos, and community involvement. As of now, links that are placed in your content feed on Google+ provide SEO value (social networks like Facebook, Twitter, and the up and coming Pinterest do not provide the same type of SEO value when you link within those platforms.)

With that said, it is crucial, more than ever to have an integrated digital marketing strategy. 1+1 doesn’t equal 3 anymore, it equals 5!

  1. Put your Smartphone to Use!
    With GPS available on Smartphones, anytime you take a picture or video of the latest car on your lot, your phone actually “tags” it with geographic information that you can use to reinforce the location of your business. Why is this so powerful? Telling users (and Google) where your dealership is located, whether it is having your address on your website, or taking videos and pictures from your location and uploading them to websites like YouTube, Facebook, and now Google+, helps expose information about your business that is relevant and influential to your SEO strategy. Have a YouTube channel? Upload videos from your phone to YouTube and easily share it on your Google+ page! Social engagement and SEO value – double word score!
     
  2. Create a Circle for all your Sponsorships and Community Involvement
    As more and more businesses create Google+ pages, get the most out of the PR you are doing in your community. Seek out businesses you have built relationships with, create a page on your website to showcase your community involvement and ask those businesses to share a link from their Google+ page to the page you’ve created on your website. Ask your SEO expert the best way to do this so you get the most SEO value out of your efforts
     
  3. Use your CRM to Add Gmail Accounts to your “Customers” Circle
    Don’t have an email marketing strategy? With over 350 million Gmail users, you are bound to have a large amount of prospects and customers with Gmail accounts. You can easily add these users to your “Customers” or even “Prospects” circles to share promotions, special events, and so on. But why is this good for SEO? Not only are you reaching people through email marketing, but you are also practicing targeted social engagement, which can indirectly impact your SEO presence on Google and Bing.
     
  4. Add the Google +1 Button to your Website
    Tie all of this hard work together and add a Google +1 button to your website. If you end practicing #2, and even #3, of the above list, you can encourage customers and the businesses your sponsor or engage in PR with, to +1 that page of your website. This step can have a ton of potential to increase organic performance of your website, just like having the Facebook “like” button on your website, but HELLO IGoogle +1 and Facebook Like - SEO value
    Google +1 and Facebook Like Statistics
    think we all know Google favors it’s own products so “+1ing” a page can produce some major value for your website in addition to ranking those content-rich pages on Google to drive relevant traffic to relevant pages, Google’s favorite thing to do, so engage your website visitors and add it!
     
David Lindahl
Very valuable insight in to how to leverage Google+ for SEO. Great overview!
Rob M
Re #3: With a G+ business page, I can't add customers to my circles unless they add me first.
Rob M
Re #3: With a G+ business page, I can't add customers to my circles unless they add me first.

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