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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Google+ Local (the New Google Places) Merging with Google+ Business, huh?

The Current State of Google+ Local versus Google+ Business

In early June, you may have noticed your Google Places page looks different. Google announced transitioning Google Places to Google+ Local. It’s important for you to know that Google+ Local is not the same Google+ Business, yet…

Right now, Google+ Local (your Google Places page) doesn’t have the same functionality as a Google+ Business page. Google+ Business is like having a Facebook page for your business and allows you to do all of the items listed in 4 Tips for Leveraging your Google+ Business Page for SEO. It is anticipated that Google will be merging these two pages at some point in the near future, just like Facebook did with their places check-in feature.

  • If you have a Google+ Business page:
    Make sure the email address you are using for this page matches the email address used for your Google Places account. Google advises this will be a primary way they will merge the two pages together in the near future.
  • If you do not have a Google+ Business page:
    Google SHOULD create a Google+ Business page if you have a Google+ Local (Google Places) Page. This should occur within a few months.

Interested in utilizing your Google+ Business page sooner rather than later?

You can create a Google+ Business page but make sure you are using the same email address as your Google Places account. If you currently don’t manage your Google Place page, reach out to the person who does to ensure you are using the best email address for the account.

To stay informed about upcoming updates with the Google+ madness that is occurring, fill out the Google+ Business Update form to receive email updates on the changes that will be occurring in future months.

Also, for a great visual on all of the benefits Google+ provides for business, check out this awesome infographic from Chris Brogan on the nit and gritty of Google+ Business and why it is valuable in your automotive digital marketing strategy.

More details on the Google+ Local and Google+ Business merger, provided by SEO Expert, Mike Blumenthal.

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