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In early June, you may have noticed your Google Places page looks different. Google announced transitioning Google Places to Google+ Local. It’s important for you to know that Google+ Local is not the same Google+ Business, yet…
Right now, Google+ Local (your Google Places page) doesn’t have the same functionality as a Google+ Business page. Google+ Business is like having a Facebook page for your business and allows you to do all of the items listed in 4 Tips for Leveraging your Google+ Business Page for SEO. It is anticipated that Google will be merging these two pages at some point in the near future, just like Facebook did with their places check-in feature.
You can create a Google+ Business page but make sure you are using the same email address as your Google Places account. If you currently don’t manage your Google Place page, reach out to the person who does to ensure you are using the best email address for the account.
To stay informed about upcoming updates with the Google+ madness that is occurring, fill out the Google+ Business Update form to receive email updates on the changes that will be occurring in future months.
Also, for a great visual on all of the benefits Google+ provides for business, check out this awesome infographic from Chris Brogan on the nit and gritty of Google+ Business and why it is valuable in your automotive digital marketing strategy.
More details on the Google+ Local and Google+ Business merger, provided by SEO Expert, Mike Blumenthal.