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From: Jared Hamilton
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Anne Fleming

Anne Fleming President & Car Buying Advocate

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8 Reasons to Hire (More) Women at Your Dealership

8 Reasons to Hire (More) Women
at Your Dealership
 

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Beyond increased purchasing power; the time for women to be visibly employed in a variety of positions has arrived, and could well be the next steps to success in competitive dealerships.

As a forward-thinking dealership that is already Certified Women-Drivers Friendly™, how many women do you have on your staff – especially in visible roles?  Opportunities for women at the dealership are on the rise, and create win-win solutions for everyone. Not only does employing women show further evidence of commitment to equality and diversity, female staff naturally create a warmer and personable environment; prime for selling vehicles.

The books “Women Make the Best Salesmen” and “The Female Advantage” hi-light the common female characteristics of connection, inclusion, heightened awareness of family needs, responsibility and listening skills – all of which are required for building trust and relationships. Whether it’s as a salesperson, Internet Sales Manager, Service Manager, F & I Manager or General Manager; having competent women on staff can boost your dealership in many ways, resulting in repeat customers and a top-rated reputation.

  1. Women naturally make other women more comfortable and less intimidated; creating more appeal for women buyers choosing between dealerships.
  2. Enhanced status as a women-friendly dealer, and an image of being progressive and culturally diverse better serves a wide customer base.
  3. Increased customers, with female staff drawing in their network of friends and family.
  4. More relationship-based customer interaction, rather than pushy sales hype.
  5. Women staff appeals to men – especially, once they realize she knows what she’s talking about, leading to newfound respect.
  6. The ability to make a customer feel good about their purchase decision.  Beyond price and other hard facts, how a customer feels is a proven influential component in purchasing or not.
  7. Women in general are better listeners, and listening is a key factor in successful business and sales.
  8. Female salespeople easily build a level of trust with customers, and combined with their knowledge and approachability will create sustained client relationships.

So why not join the trend and build your sales force up and staff with more women?  The results will show in your bottom line.

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