We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Beyond increased purchasing power; the time for women to be visibly employed in a variety of positions has arrived, and could well be the next steps to success in competitive dealerships.
As a forward-thinking dealership that is already Certified Women-Drivers Friendly™, how many women do you have on your staff – especially in visible roles? Opportunities for women at the dealership are on the rise, and create win-win solutions for everyone. Not only does employing women show further evidence of commitment to equality and diversity, female staff naturally create a warmer and personable environment; prime for selling vehicles.
The books “Women Make the Best Salesmen” and “The Female Advantage” hi-light the common female characteristics of connection, inclusion, heightened awareness of family needs, responsibility and listening skills – all of which are required for building trust and relationships. Whether it’s as a salesperson, Internet Sales Manager, Service Manager, F & I Manager or General Manager; having competent women on staff can boost your dealership in many ways, resulting in repeat customers and a top-rated reputation.
So why not join the trend and build your sales force up and staff with more women? The results will show in your bottom line.