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Jared Hamilton
From: Jared Hamilton
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Anne Fleming

Anne Fleming President & Car Buying Advocate

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Accelerating Brand Reputation Tools for Dealers to Market to Women

Women-Drivers.com announced new features to its no-cost brand reputation management tools available to car dealerships. The site connects women buyers and browsers with Certified Women-Drivers Friendly™ Dealers, and allows users to locate these dealers quickly by searching zip code, brand and mileage radius. To do so, the site has been redesigned with more attractive colors and easier navigation tools for consumers.

“Women-Drivers.com provides women a broader choice about where to buy and service their vehicles and connects them with Certified Women-Drivers Friendly™ Dealers in their respective cities”, said Anne Fleming, company president. “We have taken a pro-active step in upgrading our services to meet the demands of dealerships embracing the benefits of our dealer reputation site. The increasingly growing numbers of ‘certified’ dealers warranted expanding our offerings.”

Enhanced Tools for ‘Certified’ Dealers

Dealers have a number of tools now available. Positive reviews are automatically posted through an application into a dealership’s social channels, including Facebook and Twitter.

Dealers can now engage and interact with reviewers and acknowledge their comments turning reviews into the highest scoring ones. This allows all viewers to not only read the reviews but also the conversation thread between dealership and consumer.

When a dealership meets the criteria and becomes Certified Women-Drivers Friendly™ they are immediately notified and receive a toolkit with a ‘certified’ seal and can begin using it in their on- and off-line marketing and advertising initiatives. As importantly, these dealers are provided search engine optimized techniques which typically result in page one placement for local search engines, as well appear first in the site’s database.

Valued Analytics about Women’s Experiences

Participating dealers can subscribe to receive their exclusive Women's Satisfaction Index® (WSI) report and analytics from the reviews written by women about their experience at your dealership. Our multi-section report allows for a clear understanding into the behaviors and experiences of your customers in three categories – Buying, Servicing and Browsing, including WSI by salesperson. The monthly report provides a pathway to turn more browsers into buyers.

Jeffrey Mountain, Internet Manager of Monroeville Chrysler Jeep, an early adopter of the SEO and marketing tools available through the site states, “Women-Drivers.com has enabled us to not only build our business through testimonials but also to educate us and our staff. As one of the top rated dealerships in the country, these tools provide facts and real feedback that are helpful for not only for our entire dealership but most importantly the sales professionals.”

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