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From: Jared Hamilton
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Anne Fleming

Anne Fleming President & Car Buying Advocate

Exclusive Blog Posts

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

Report: Top Sites Visited by Women When Buying A Car

be3e674e52cfc587bb6d6b51f6164dbd.jpg?t=1Womens-Drivers.com conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women.

Women-Drivers.com asks women to complete an optional 25 question survey about their dealership experience after completing a dealer review. An amazing ninety-two percent of women complete this extensive survey primarily to share their experience with other women! There are separate sections and questions asked for Shopping, Purchasing and Service. The survey also asks women to list the sites they visited during their shopping experience.

Listed below are the top sites women visited from our most recent 3,200 surveys.

1. Dealership (41.27%)
2. Manufacturer (39.75%)
3. KBB (39.62%)
4. Consumer Reports (22.23%)
5. AutoTrader (21.34%)
6. Edmunds (20.38%)
7. Cars.com (18.85%)
8. Carfax (15.29%)
9. Craigslist (7.64%)
10. JD Power (6.05%)
11. TrueCar.com (4.71%)
12. Autobytel (2.29%)
Total adds up to greater than 100% as women can leave multiple responses.

Obviously it is important to understand the research habits of women because they account for over 50% of auto sales and are involved in at least 80% of the purchase decisions. Additionally, research shows that sixty-five percent of all customers taking their vehicles in for service are women. That's a lot of buying power!

The data mining available in the WSI® Dealer Insight report offers actual behaviors and experiences of women who have written reviews at dealerships. The analytics and findings of the monthly reports provide critical information to improve personal sales interaction with women, resulting in better conversion rates and sales. Imagine if you could increase your sales to women just 5% by understanding their buying habits. That’s an additional two-million dollars in sales based on the average 2013 sales by dealership of $41.3 million.

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