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Jared Hamilton
From: Jared Hamilton
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Anne Fleming

Anne Fleming President & Car Buying Advocate

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Report: Top Sites Visited by Women When Buying A Car

be3e674e52cfc587bb6d6b51f6164dbd.jpg?t=1Womens-Drivers.com conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women.

Women-Drivers.com asks women to complete an optional 25 question survey about their dealership experience after completing a dealer review. An amazing ninety-two percent of women complete this extensive survey primarily to share their experience with other women! There are separate sections and questions asked for Shopping, Purchasing and Service. The survey also asks women to list the sites they visited during their shopping experience.

Listed below are the top sites women visited from our most recent 3,200 surveys.

1. Dealership (41.27%)
2. Manufacturer (39.75%)
3. KBB (39.62%)
4. Consumer Reports (22.23%)
5. AutoTrader (21.34%)
6. Edmunds (20.38%)
7. Cars.com (18.85%)
8. Carfax (15.29%)
9. Craigslist (7.64%)
10. JD Power (6.05%)
11. TrueCar.com (4.71%)
12. Autobytel (2.29%)
Total adds up to greater than 100% as women can leave multiple responses.

Obviously it is important to understand the research habits of women because they account for over 50% of auto sales and are involved in at least 80% of the purchase decisions. Additionally, research shows that sixty-five percent of all customers taking their vehicles in for service are women. That's a lot of buying power!

The data mining available in the WSI® Dealer Insight report offers actual behaviors and experiences of women who have written reviews at dealerships. The analytics and findings of the monthly reports provide critical information to improve personal sales interaction with women, resulting in better conversion rates and sales. Imagine if you could increase your sales to women just 5% by understanding their buying habits. That’s an additional two-million dollars in sales based on the average 2013 sales by dealership of $41.3 million.

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