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Jared Hamilton
From: Jared Hamilton
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Anne Fleming

Anne Fleming President & Car Buying Advocate

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:

1. Establish trust and respect. Women place “respect” and “trustworthiness” as the top two reasons to buy from a sales advisor. Treating a potential buyer with respect and establishing trust at the onset of the sales process will create a positive environment and relationship, which increases a woman’s confidence in her buying decision. She will remember that trust and it will create a strong reason to return to your store.

2. Understand what a woman buyer is looking for. During the initial visit, a sales advisor should ask the right questions to understand her priorities. Are certain features non-negotiable? If the right model and features are not available right away, how quickly can it be located? Taking the extra step toward finding the right fit can bring a buyer back to the showroom.

3. Create an efficient buying process. Women nationally report the average time spent purchasing a vehicle is 3 hours and 20 minutes. Reducing this time lets customers know you respect their time and creates a positive feeling that will encourage return visits, positive reviews and referrals. So can a 3-Day Guarantee Return Policy; it’s all about making customers feel safe, confident and comfortable in doing business with your store. Women have different selection criteria than men when deciding on a car. Understanding the differences can help women reach a decision more quickly, making it less likely she will feel the need to visit a competitor.2fdec47288c07a5804b44fe7d5834392.jpg?t=1

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