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From: Jared Hamilton
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Anne Fleming

Anne Fleming President & Car Buying Advocate

Exclusive Blog Posts

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How to Trade Binary Options Successfully

Binary options are the new age trading. It sounds pretty simple: you invest your money, choose one platform, choose a broker. Choose a strategy you’l…

Design: The Driving Factor Behind Showroom Sales

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5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

Is Your Dealership Selling Cars Like They’re Power Tools?

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Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it.

It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like trust and respect. When women are asked their reasons for purchasing at a particular dealership, price is the #2 factor. The top reason is a positive engagement with the sale associate.

Now, think about your car ads and commercials that run each week. How much focus is on the price? Remember women are buying over half of the cars today and influencing 80% of the deals! Be careful your advertising isn’t too slanted toward sounding like power tools from the home improvement store. Cars and power tools may be perceived the same by men, but women see more nuance in the car deal.

Did You Know?

Women rely on reviews and reputation 50% more than men. Showcase your stellar reputation in commercials so women "get" what a reputable, comfortable and trustworthy place your store is to do business.

Sell more than cars in your advertising. Women look at car ads, read dealer reviews and use social media to help make a car buying decision. Be the dealership that attracts women because they can get a great deal from a trusted, respectful sales advisor AND great service for the next five to eight years.

Show that your customers matter before, during and after the deal. Include reviews by women on your website and social media. Provide stories about happy customers. Show women that your service center is professional, fast, and trustworthy and provides amenities that matter to women, like a comfortable place to wait, service hours that respect her time and extras, like a courtesy car.

Have You Downloaded Our FREE Report On Millennial Women Car Buyers?

 

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