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Anthony Levine

Anthony Levine Manager | Digital Marketing

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Inventory Photos – VDP Photo Ideas

It’s common knowledge that a bulk of the selling on a dealer’s website occurs on a vehicle display page (VDP). Inventory photos of the actual vehicle are an aspect of a VDP that many dealers fail to give enough credit. Many times, this is the main selling point of the entire VDP!

The first thing a dealer should do is look for stock photos in their website VDPs. These should be replaced with photos of the actual vehicle being sold as soon as possible. One does not need an expensive camera to take great inventory photos. Most modern cameras (including phone cameras) should suffice – provided the photos are all taken at uniform aspect ratios and in decent lighting.

The best VDPs have 10 or more photos of the vehicle. The main photo should show the best angle of the automobile, and could be a profile shot or a 3/4 shot of the driver’s side.

For dealers that are unsure of what other kinds of inventory photos to take, some options for exterior shots might include straight on, lower-up, and tightly zoomed shots of the front, rear and sides of the vehicle. Interior photos could be “entry” shots with the door open, unique elements such as a sunroof, door panel switches, model badges, owner’s manual, odometer, center console, trunk etc. Mechanical shots can include engine, wheel and spare tire shots.

What are some suggestions for photos besides what I have above?  Let me know in the comments!

Lauren Moses
Anthony, This is a great topic and one that lots of dealerships forget that can make the biggest difference. It shouldn't matter if it's new or used, they ALL need actual vehicle images. I always make sure the get shots getting the full exterior, then do shots of the interior with the seats in all possible positions. I honestly think it would be hilarious to take trunk shots with someone laying in them...Something to just shake the customer up and make your vehicles stand out.
Chris K Leslie
For anyone using Homenet. They have an android app called snaplot you should look at. By utilizing Samsung Galaxy Cameras, powered by Android™, the SnapLot app provides a simple-to-use image and live video capture solution. Photos and videos taken on the lot are wirelessly uploaded to Inventory Online (IOL) via Wi-Fi, decreasing time to market and increasing vehicle turn. https://www.homenetauto.com/products/snaplot.asp
Anthony Levine
@Lauren Moses Thanks for checking it out, LOL "look at all the trunk space, roomy enough for up to 3 people!" @Chris K Leslie Interesting, never heard of that app before, I'll have to check it out!
Lauren Moses
Anthony...Exactly!!!
Cardinale Automotive Group
Digital Merchandising! great share Anthony.

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