We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
It’s common knowledge that a bulk of the selling on a dealer’s website occurs on a vehicle display page (VDP). Inventory photos of the actual vehicle are an aspect of a VDP that many dealers fail to give enough credit. Many times, this is the main selling point of the entire VDP!
The first thing a dealer should do is look for stock photos in their website VDPs. These should be replaced with photos of the actual vehicle being sold as soon as possible. One does not need an expensive camera to take great inventory photos. Most modern cameras (including phone cameras) should suffice – provided the photos are all taken at uniform aspect ratios and in decent lighting.
The best VDPs have 10 or more photos of the vehicle. The main photo should show the best angle of the automobile, and could be a profile shot or a 3/4 shot of the driver’s side.
For dealers that are unsure of what other kinds of inventory photos to take, some options for exterior shots might include straight on, lower-up, and tightly zoomed shots of the front, rear and sides of the vehicle. Interior photos could be “entry” shots with the door open, unique elements such as a sunroof, door panel switches, model badges, owner’s manual, odometer, center console, trunk etc. Mechanical shots can include engine, wheel and spare tire shots.
What are some suggestions for photos besides what I have above? Let me know in the comments!