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Anthony Levine

Anthony Levine Manager | Digital Marketing

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Social Media Tips – Sharing Facebook Posts

Many of us were taught as children that sharing is one of the best and most adult things a person could do. In the digital world, this goes double – and takes almost zero effort! Our social media tip today has to do with sharing Facebook posts and why it’s important.

It’s no secret that Facebook conducted it’s IPO in 2012. What this meant for businesses on their platform was that the fans of their pages would no longer be guaranteed to see their posts. For the widest reach possible, businesses would have to boost their posts and create Facebook ads – Facebook had become a pay-to-play advertising platform. However, since virality is an aspect of Facebook and the popularity of posts affects what is shown, sharing Facebook posts has become a way that fans of a business can help get that business’ message out there.

If you are an administrator of a Facebook page, you should notice that beneath your posts but above the Like/Comment/Share links is a count of how many people were reached. As more people share the posts that you put up, this number goes up exponentially! Therefore, it is a best practice for beginning posters to encourage their followers to share their content to help spread the word! Sharing Facebook posts helps the business expand it’s reach without having to spend additional dollars to fund advertising.

What are some ways you get your fans to share your advertising and increase your reach?  Very interested!

Nathalie Godoy
I am so glad you brought up this subject Anthony. Sharing posts is critical in social media and should be highly encouraged by business pages. I found that asking questions and encouraging fans to socially interact not only increases a post's reach but also allows people to make a casual connection with the business. Humanizing our brands is a great goal and one we should strive for. Thanks for the share!
Anthony Levine
No problem - you are right on point with that, Nathalie~
Robert Karbaum
You do realize that "sharing" on Facebook is pre-2007 right? Kinda old news.
Aaron Wyse
@Robert.. Despite being "Old School" there are many people that are still not doing much if anything with Facebook. and many people are still thinking it's all about business and post everything about the products or business and forget the important aspect.. The Individual.. The best posts are going to get people involved at a minimum of liking a given post, commenting on them, or best yet.. sharing a post from the dealerships page.
Anthony Levine
@Robert - old school, yet surprisingly undervalued

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