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Jared Hamilton
From: Jared Hamilton
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Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Automotive Retargeting - Give Shoppers Another Chance

Shoppers on the internet don't always do exactly what retailers expect them to do.  Complex marketing strategies and specially designed websites are constructed in order to help funnel a customer to a desired result.  Many times, these potential clients abandon the preconceived funnel, sometimes never to be seen or heard from again!  Automotive retargeting attempts to solve this for car dealers by ensuring that these shoppers see their messaging even after they've left their website.
 
Most internet users have probably noticed that where before there was spam, there are now ads that seem to be a lot more tailored to what they have been browsing and searching for.  This is due to the high level of targeting that is now available for advertisers online.  For dealerships, automotive retargeting takes this one step further by considering someone that's been to their website as a potential shopper for a set number of days after visiting and showing them ads on other websites even after they've left the dealer's site.
 
This can be further refined by targeting customers that have only been to specific parts of the dealer’s site.  Automotive retargeting can be set up just for those that have visited new cars, just used cars, a service page, etc. and those users can be shown different ads depending on what pages they've been on.  Called segmenting, this is something to consider if the site gets a lot of traffic.
 
All in all, automotive retargeting can help recapture shoppers that abandoned a dealership's website.  What techniques are you guys employing to help bring people back to a dealer website?
Cardinale Automotive Group
Great Share Anthony! - you all do an outstanding job of ensuring return-traffic for our Group! - thank you.
Anthony Levine
Thank you very much!

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