Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Automotive Retargeting - Give Shoppers Another Chance

Shoppers on the internet don't always do exactly what retailers expect them to do.  Complex marketing strategies and specially designed websites are constructed in order to help funnel a customer to a desired result.  Many times, these potential clients abandon the preconceived funnel, sometimes never to be seen or heard from again!  Automotive retargeting attempts to solve this for car dealers by ensuring that these shoppers see their messaging even after they've left their website.
 
Most internet users have probably noticed that where before there was spam, there are now ads that seem to be a lot more tailored to what they have been browsing and searching for.  This is due to the high level of targeting that is now available for advertisers online.  For dealerships, automotive retargeting takes this one step further by considering someone that's been to their website as a potential shopper for a set number of days after visiting and showing them ads on other websites even after they've left the dealer's site.
 
This can be further refined by targeting customers that have only been to specific parts of the dealer’s site.  Automotive retargeting can be set up just for those that have visited new cars, just used cars, a service page, etc. and those users can be shown different ads depending on what pages they've been on.  Called segmenting, this is something to consider if the site gets a lot of traffic.
 
All in all, automotive retargeting can help recapture shoppers that abandoned a dealership's website.  What techniques are you guys employing to help bring people back to a dealer website?
Cardinale Automotive Group
Great Share Anthony! - you all do an outstanding job of ensuring return-traffic for our Group! - thank you.
Anthony Levine
Thank you very much!

 Unlock all of the community & features  Join Now