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From: Jared Hamilton
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Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Automotive Retargeting - Give Shoppers Another Chance

Shoppers on the internet don't always do exactly what retailers expect them to do.  Complex marketing strategies and specially designed websites are constructed in order to help funnel a customer to a desired result.  Many times, these potential clients abandon the preconceived funnel, sometimes never to be seen or heard from again!  Automotive retargeting attempts to solve this for car dealers by ensuring that these shoppers see their messaging even after they've left their website.
 
Most internet users have probably noticed that where before there was spam, there are now ads that seem to be a lot more tailored to what they have been browsing and searching for.  This is due to the high level of targeting that is now available for advertisers online.  For dealerships, automotive retargeting takes this one step further by considering someone that's been to their website as a potential shopper for a set number of days after visiting and showing them ads on other websites even after they've left the dealer's site.
 
This can be further refined by targeting customers that have only been to specific parts of the dealer’s site.  Automotive retargeting can be set up just for those that have visited new cars, just used cars, a service page, etc. and those users can be shown different ads depending on what pages they've been on.  Called segmenting, this is something to consider if the site gets a lot of traffic.
 
All in all, automotive retargeting can help recapture shoppers that abandoned a dealership's website.  What techniques are you guys employing to help bring people back to a dealer website?
Cardinale Automotive Group
Great Share Anthony! - you all do an outstanding job of ensuring return-traffic for our Group! - thank you.
Anthony Levine
Thank you very much!

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