CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
YouTube is the second largest search engine in the world. Still, many dealers do not have video marketing set up for their inventory. If a business is not available in some way via YouTube search, it is bound to miss a lot of opportunity.
While creating a video for every vehicle might seem tedious, it is the best way to appeal to clients who consume information in this form. Luckily, many dealerships are already taking a ton of inventory photos for their VDPs. While it may not be as impressive as a custom video, a slideshow of VDP photos with overlays of relevant information will work in a pinch to deliver some form of video marketing to the masses.
The main point is for the inventory to be searchable on YouTube. Marketers should be sure to make the best use of the video title, description and meta tags to ensure that the vehicle can be found and is linked back to the VDP. Video marketing doesn’t require fancy production for every car on the lot, it just requires that each vehicle can be found on YouTube.
A lot of great traffic can be driven to a website using video marketing - how are you all using video marketing to get your vehicles out there?