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Anthony Levine

Anthony Levine Manager | Digital Marketing

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Inventory Based Video Marketing

YouTube is the second largest search engine in the world. Still, many dealers do not have video marketing set up for their inventory. If a business is not available in some way via YouTube search, it is bound to miss a lot of opportunity.

While creating a video for every vehicle might seem tedious, it is the best way to appeal to clients who consume information in this form. Luckily, many dealerships are already taking a ton of inventory photos for their VDPs. While it may not be as impressive as a custom video, a slideshow of VDP photos with overlays of relevant information will work in a pinch to deliver some form of video marketing to the masses.

The main point is for the inventory to be searchable on YouTube. Marketers should be sure to make the best use of the video title, description and meta tags to ensure that the vehicle can be found and is linked back to the VDP. Video marketing doesn’t require fancy production for every car on the lot, it just requires that each vehicle can be found on YouTube.

A lot of great traffic can be driven to a website using video marketing - how are you all using video marketing to get your vehicles out there?

Chris K Leslie
How's that link building strategy going?
Shane Tyler
I personally like the way the video marketing is coming along, as it gives consumers a chance to see the vehicles they are interested in shown without any hassle from over zealous salespeople. The Spanish videos are a real boost too, giving Spanish speaking customers the chance to peruse the videos and get the information they are seeking in their native tongue.
Jeff Collins
Don't forget the SEO love when done properly.
Anthony Levine
@shane - thanks for the insight on having multiple languages for video! @jeff - yes there are many benefits to having a YouTube presence... It doesn't hurt that it's a Google product with direct SEO benefits!

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