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Jared Hamilton
From: Jared Hamilton
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Anthony Levine

Anthony Levine Manager | Digital Marketing

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Content Blogging for Dealership SEO

It is now widely known that Google has changed their algorithm for displaying search results to weigh more heavily on "content”.  It is important to continually add website content if one is to show up in the most used search engine in the world.  Unfortunately, not many understand what their options are to increase content on their website.  This is where content blogging can come in very handy.

People with personal, niche-related blogs, have it easiest as Google is always looking for relevant, specific information to display to it's searchers.  If people don't find Google's searches relevant, they will search elsewhere, and Google will not be able to monetize the loads of traffic it receives.  Thus the focus on new, quality content.

Many dealerships might struggle with how they can add content to their site on a continual basis.  Sales and specials come and go, and so does inventory.  Certainly neither of these are suitable in the long term to qualify for new content in Google's algorithm.  Content blogging can alleviate the pressure of finding a way to add new material to a dealer site without interfering with the rest of the site structure.

The vehicles that dealerships carry often have lots of information floating around on the internet that can be continually researched and repackaged as blog content on a dealership site.  A dealer might concentrate on doing this once or multiple times per week.  In this way, content blogging should work to increase SEO for the various automobiles on a dealership's lot - as long as the content doesn't blatantly duplicate any existing articles that are published already.

Content blogging can definitely give dealers a way to add new content to their sites and increase their Google search profile.  It can be a lot of work creating and/or curating this content.  What ways are you all adding content to your sites to help with SEO?

Shane Tyler
Great post, Anthony! Blogs are interesting as it lets us share things we enjoy or have an interest in. I'm glad to see dealerships embrace this aspect of social media because to me, it shows a more 'human' side of things. When you see items in the company CRM written by salespeople, and you read how people purposely miss appointments, hang up on salespeople and the like, a blog shows a side of the dealership that may be missed on the casual observer. Of course the content should reflect on the vehicles sold, but when dealerships show some of the humanitarian events they throw or just a good old fashioned holiday followup, or even the random puppy/kitten .gif shows me that the dealership is made up of people who at the end of the day just want to help good people get into good vehicles.

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