Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Over Half of Auto Ad Dollars Now For Digital Marketing

Jack Loechner wrote a great article for Borrell Associates about the shift towards digital marketing for automotive dealers.  He postulates that automotive as an ad category is responsible for changing the local media landscape with regards to the growing digital marketing spends and lessening of newspaper, radio and TV advertising.  Now that newspapers and radio have given up their ad revenue to digital solutions, traditional TV is thought to follow suit.

Automotive is the largest ad category behind general merchandise.  According to the article, overall car sales are up 5% and ad budgets up 17%.  Digital marketing accounts for 95% of this budget increase.  With less dealerships overall, a lower cost-per-vehicle with regards to digital advertising, and a surge in used car purchases, dealerships are quickly taking advantage of the high quality traffic that digital marketing can deliver.  Since more than 90% of car purchases start with online research, dealerships are becoming more like fulfillment locations than full-fledged stores.  This means that every walk-in is more likely to buy.

Despite the online landscape becoming crowded with every dealer devoting budget to getting zero moment of truth customers, digital marketing definitely presents an efficient and affordable way to advertise a dealership's vehicles.  As marketers, do you still run into dealerships that are decidedly "old school"?  Any that still run print and radio ads?

Grant Gooley
I should have predicted this 5 years ago. I knew we would get to this, it's not surprising!

 Unlock all of the community & features  Join Now