Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Clean Web Design for Dealerships

Most, if not all, automotive dealers have a website.  Many of those have a clean, responsive or adaptive design.  However, many dealers still have websites that still look like they came straight out of the 90s!  If a dealership hasn't modernized their site's look, it would be in their best interest to utilize a clean web design.

Sometimes, achieving a clean web design is as simple as looking at thecurrent site and making a list of what can be removed.  The "modern" feel can have a lot to do with how simplified the experience is, and as discussed in previous articles, dealership websites in particular suffer from a claustrophobic and cluttered look.

Another idea to keep in mind is the use of white space within the site.  With CSS and html5, clean web design often means having a neatly arranged site with elements that are not stuffed to the brim with content.  Rather, modern websites tend to have a lot of carefully planned space between the different elements.  When you hear a website described as "elegant", often the effect was achieved using this principle. 

Just because a website is being revamped to a clean web design doesn't mean that we should bring visitors into completely unfamiliar territory.  People browsing dealer sites expect to find certain aspects of a site in certain places, and if the site is too unconventional, it could confuse visitors.

Many dealer sites are merely "acceptable" by today's standards.  How are you all making sure your web platform is providing the best look to represent your brand?

 Unlock all of the community & features  Join Now