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Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Planning Your ZMOT Sales Funnel

Large amounts of money are often spent on digital marketing to get shoppers to click through to an automotive dealership website.  Often, however, the site is not prepared to further move those shoppers down a definite sales funnel.  The "everything but the kitchen sink" method of VDP design is thankfully starting to fade with more focus on a path for shoppers to take.

Traditionally, "sales funnel" has referred to the various stages of advertising such as "awareness/branding", “consideration” and “purchase”.  Here, "sales funnel" is used to describe the most efficient path that zero moment of truth customers can travel to get the product they are trying to purchase.

The main ingredient is to deliver what was promised in the marketing.  With zero moment advertising, a dealer will want to focus on putting the same offer on their website that was referenced in the advertising, along with one or possibly two paths to receiving the offer.  Those paths could include chat, phone, or form lead submission.  This creates a sales funnel as the dealership marketing and website are effectively funneling a customer towards purchase.

Delivering on the offer that the customer was promised with a clear method of continuing down the sales funnel towards purchase is key to a car dealership's digital survival.  How are you all guiding your customers towards the actions you want them to take?

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