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Jared Hamilton
From: Jared Hamilton
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Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Dealership Site Speed

While most dealerships have a website, and some are mobile-enabled, many have not been optimized to provide the fastest delivery of content.  Whether it's a slow loading picture or a bad piece of flash animation, site speed is still an issue for a lot of automotive dealer websites.

Even a small delay in site speed with regards to load times will dramatically decrease customer satisfaction, page views and conversions.  Most people expect a site to load in just a couple of seconds, and many will abandon a site if it takes too long to load.  Businesses like Amazon and Walmart have taken steps to remedy slow site speed and have noticed lifts in conversions.

Some quick ways to improve site speed include reducing the number of elements on a page, using CSS instead of images when possible, combining several stylesheets into a single file, and reducing the amount of scripts running.  Similarly, cleaning up extra spaces, line breaks and indentation in the code can shave some load time.  Optimizing images for different page widths can help make site speed better by loading a smaller image on smaller devices.  Moving inline CSS to a stylesheet may also help improve site speed when practical.  Finally, plugins and redirects can make a website slower, so minimizing their use can give it a bit of a boost.

These aren't the only methods that can improve a website's speed, however they are typically the easiest to implement.  Are your sites as fast as they should be?  What are some things you all are doing to improve site speed?

Angie Phares
"Most people expect a site to load in just a couple of seconds, and many will abandon a site if it takes too long to load" -I gotta say...I'm totally guilty! Being brought up in the digital age, my attention span has grown shorter and shorter...plus if the site is buggy, I get frustrated and move on, so yes, I'd have to agree.

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