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Jared Hamilton
From: Jared Hamilton
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Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Dealership Site Speed

While most dealerships have a website, and some are mobile-enabled, many have not been optimized to provide the fastest delivery of content.  Whether it's a slow loading picture or a bad piece of flash animation, site speed is still an issue for a lot of automotive dealer websites.

Even a small delay in site speed with regards to load times will dramatically decrease customer satisfaction, page views and conversions.  Most people expect a site to load in just a couple of seconds, and many will abandon a site if it takes too long to load.  Businesses like Amazon and Walmart have taken steps to remedy slow site speed and have noticed lifts in conversions.

Some quick ways to improve site speed include reducing the number of elements on a page, using CSS instead of images when possible, combining several stylesheets into a single file, and reducing the amount of scripts running.  Similarly, cleaning up extra spaces, line breaks and indentation in the code can shave some load time.  Optimizing images for different page widths can help make site speed better by loading a smaller image on smaller devices.  Moving inline CSS to a stylesheet may also help improve site speed when practical.  Finally, plugins and redirects can make a website slower, so minimizing their use can give it a bit of a boost.

These aren't the only methods that can improve a website's speed, however they are typically the easiest to implement.  Are your sites as fast as they should be?  What are some things you all are doing to improve site speed?

Angie Phares
"Most people expect a site to load in just a couple of seconds, and many will abandon a site if it takes too long to load" -I gotta say...I'm totally guilty! Being brought up in the digital age, my attention span has grown shorter and shorter...plus if the site is buggy, I get frustrated and move on, so yes, I'd have to agree.

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