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Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Is your SEO company interlinking?

Is your SEO company interlinking?

Adding relevant content just isn't enough.  As I have written many times SEO is so much more.  Interlinking is another part of the SEO&…

3 Biggest Mistakes as a Manager

3 Biggest Mistakes as a Manager

Becoming a Manager at 25 years old, only 3 years after accidentally stumbling into the Automotive Industry, created many challenges that were truly unexpec…

2018 CES Spotlighting Futuristic Vision of Smart Cities and Clean Technologies

2018 CES Spotlighting Futuristic Vision of Smart Cities and Clean Technologies

Although the inclimate weather delayed tens of thousands of CES goers at various airports across the Midwest and east coast, the international automotive c…

Digital Marketing Agencies Must Stay Competitive

Digital Marketing Agencies Must Stay Competitive

Digital Marketing Agencies Must Stay Competitive

The landscape of marketing has changed over the last couple of decades, and digital marketing continues to change almost daily.  ROI is getting easier to determine, and marketing agencies are being fired left and right by businesses looking to maximize benefit by having just one good agency rather than several mediocre, behind-the-times vendors.

As budgets shift, digital marketing agencies should strive to provide more personalized customer engagement.  This requires different competencies from marketers, including knowledge of data analytics and content creation to improve ROI.

Specialized knowledge is a huge benefit here.  Car dealerships should seek out digital marketing agencies as partners with knowledge specific to the automotive industry for best results, rather than an agency that covers multiple business verticals.  Some key skills these agencies should have include the ability to manage large amounts of data, the capability to create sales funnels for each marketing channel that truly reflect a shopper’s intent and of course the nimbleness to overcome financial barriers and still demonstrate ROI.

The world is becoming tougher for digital marketing agencies whose methodology includes generic or cookie-cutter approaches to generating leads.  How are you all staying absolutely up to date on all the latest ways to engage and retain business digitally?

Angie Phares
I agree; I think it's a must for marketing companies to have at least some knowledge about the industry they're marketing for. Otherwise it's just generic and as a consumer, seeing the same tactics over and over again is tiring and ineffective.

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