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Jared Hamilton
From: Jared Hamilton
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Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Digital Marketing Agencies Must Stay Competitive

Digital Marketing Agencies Must Stay Competitive

Digital Marketing Agencies Must Stay Competitive

The landscape of marketing has changed over the last couple of decades, and digital marketing continues to change almost daily.  ROI is getting easier to determine, and marketing agencies are being fired left and right by businesses looking to maximize benefit by having just one good agency rather than several mediocre, behind-the-times vendors.

As budgets shift, digital marketing agencies should strive to provide more personalized customer engagement.  This requires different competencies from marketers, including knowledge of data analytics and content creation to improve ROI.

Specialized knowledge is a huge benefit here.  Car dealerships should seek out digital marketing agencies as partners with knowledge specific to the automotive industry for best results, rather than an agency that covers multiple business verticals.  Some key skills these agencies should have include the ability to manage large amounts of data, the capability to create sales funnels for each marketing channel that truly reflect a shopper’s intent and of course the nimbleness to overcome financial barriers and still demonstrate ROI.

The world is becoming tougher for digital marketing agencies whose methodology includes generic or cookie-cutter approaches to generating leads.  How are you all staying absolutely up to date on all the latest ways to engage and retain business digitally?

Angie Phares
I agree; I think it's a must for marketing companies to have at least some knowledge about the industry they're marketing for. Otherwise it's just generic and as a consumer, seeing the same tactics over and over again is tiring and ineffective.

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