Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Digital Marketing Agencies Must Stay Competitive

Digital Marketing Agencies Must Stay Competitive

Digital Marketing Agencies Must Stay Competitive

The landscape of marketing has changed over the last couple of decades, and digital marketing continues to change almost daily.  ROI is getting easier to determine, and marketing agencies are being fired left and right by businesses looking to maximize benefit by having just one good agency rather than several mediocre, behind-the-times vendors.

As budgets shift, digital marketing agencies should strive to provide more personalized customer engagement.  This requires different competencies from marketers, including knowledge of data analytics and content creation to improve ROI.

Specialized knowledge is a huge benefit here.  Car dealerships should seek out digital marketing agencies as partners with knowledge specific to the automotive industry for best results, rather than an agency that covers multiple business verticals.  Some key skills these agencies should have include the ability to manage large amounts of data, the capability to create sales funnels for each marketing channel that truly reflect a shopper’s intent and of course the nimbleness to overcome financial barriers and still demonstrate ROI.

The world is becoming tougher for digital marketing agencies whose methodology includes generic or cookie-cutter approaches to generating leads.  How are you all staying absolutely up to date on all the latest ways to engage and retain business digitally?

Angie Phares
I agree; I think it's a must for marketing companies to have at least some knowledge about the industry they're marketing for. Otherwise it's just generic and as a consumer, seeing the same tactics over and over again is tiring and ineffective.

 Unlock all of the community & features  Join Now