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Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

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Social Media Objectives for Business

Businesses can utilize social media even more in 2016 and actually see ROI from it.  Here are some social media objectives that can bring a company closer to it’s marketing goals.

Mobile-first is not a new idea, and many now follow this philosophy when designing websites and other elements around the web.  However, people only really browse the same few sites and apps - most times while on their phone. Most people generally won't download a new app or type in a new URL outside of this unless they are forced to.  So rather than build out tons of new mobile content, meeting the customer where they already are (social networking apps) should be among a business' prime social media objectives.

Native video is getting bigger on Facebook.  Rather than merely linking a YouTube video, social media objectives should include uploading media directly to each social networking platform.  These platforms design their native players to work quickly and easily in their apps, making the content easy to consume and among the most popular and response-generating content on these apps today.

Content creation strategies have spawned tons of new work that is constantly broadcast online.  However, the most opportunity comes from responding to users quickly.  So businesses should focus less on blasting out their own content (be it useful or sales-oriented) and increase focus on responding quickly to comments and discussions on their own social media page and throughout each network.
 
All in all, meeting and engaging customers on various social networks should be at the top of every business' social media objectives list for 2016.  What are some ways you all use social networks to engage customers?

Alex Lau
It's pay to play; organic is dead. Enough said...

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