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Businesses can utilize social media even more in 2016 and actually see ROI from it. Here are some social media objectives that can bring a company closer to it’s marketing goals.
Mobile-first is not a new idea, and many now follow this philosophy when designing websites and other elements around the web. However, people only really browse the same few sites and apps - most times while on their phone. Most people generally won't download a new app or type in a new URL outside of this unless they are forced to. So rather than build out tons of new mobile content, meeting the customer where they already are (social networking apps) should be among a business' prime social media objectives.
Native video is getting bigger on Facebook. Rather than merely linking a YouTube video, social media objectives should include uploading media directly to each social networking platform. These platforms design their native players to work quickly and easily in their apps, making the content easy to consume and among the most popular and response-generating content on these apps today.
Content creation strategies have spawned tons of new work that is constantly broadcast online. However, the most opportunity comes from responding to users quickly. So businesses should focus less on blasting out their own content (be it useful or sales-oriented) and increase focus on responding quickly to comments and discussions on their own social media page and throughout each network.
All in all, meeting and engaging customers on various social networks should be at the top of every business' social media objectives list for 2016. What are some ways you all use social networks to engage customers?