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Anthony Levine

Anthony Levine Manager | Digital Marketing

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Small Business Digital Marketing

Digital advertising has definitely increased it's effectiveness since the days of untargeted spam pop-ups.  Now, behavioral, geographic and demographic targeting have made digital marketing very effective - especially on mobile.  While marketing that actually brings in conversions en-masse was confined for the most part to only the most affluent advertisers, thanks to higher levels of targeting, even small businesses can now benefit from precise marketing.

Granularity is key when building campaigns on a small digital marketing budget.  Layering in multiple 3rd party segments helps refine customers down to only those that are most interested in a business' products or services.  For example, an auto dealer could layer in 3rd party data to find in-market buyers, and target directly to those users to make the most of their digital marketing spend.

The challenge for small businesses is to make sure that they eliminate anything that makes buying something on their website difficult.  Everything must load quickly and correctly, or the momentum created by digital marketing gets lost when the user hits a site or landing page. Calls to action must be obvious and easy to use, even on a mobile device.  Businesses should have a click-to-call option on the mobile version of their website.

Digital marketing has areas where it is acceptable to have a longer message, but companies should be aware that this doesn't work as well on mobile, and that a concise version of their message might be a better way to gain conversions.  Because most users browse and shop on mobile devices, campaigns should optimize for mobile first and work backwards to ensure a comparable experience on desktops and laptops, rather than the other way around.

Digital marketing is complicated, but with some targeting and mobile-optimized campaigns, a business can thrive regardless of advertising budget.  What are some other ways small businesses can get ahead in today's marketing climate?

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