According to this article
, Google is testing out full-page website previews within search. This will have HUGE ramifications for dealer's website traffic when considering non-branded search traffic.
Well, right now, a consumer has to click on your organic link and go to your website to see if what they are actually looking for is there. These clicks obviously represent traffic on your website.
If and when this full-page preview function of Google search goes live, the consumer will no longer have to actually go onto your website to see if the content they are looking for is present.
Here's an example screenshot:
That's huge. What would a consumer see if they could preview your website before actually visiting it?
Would what they see actually make them want to visit your website?
How will flash-based items and/or videos appear?
I don't think it will effect GoogleAds. My guess is they will NOT have this preview function. Why? Because it will reduce the number of 'clicks' an ad would get therefore cutting into Google's wallet. Bad move on their part.
Dealers REALLY need to stay up on this and KNOW what people are seeing within this preview of their home page. Dealers with inventory hosting that has inventory specific URLs with dealerships name, make, model, year, etc could have an edge in the sense that if their vehicle shows up on a Google Search and the 'preview' shows an actual vehicle (vs just your home page or general inventory search page), a visitor/customer would probably be more likely to click on it.
This is definitely a must-watch feature and could have huge ramifications on your website and its traffic.
Here's another image: