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From: Jared Hamilton
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Arnold Tijerina

Arnold Tijerina President & Corporate Storyteller

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Google Search Is About To Make You Re-Think Your Website

 

According to this article , Google is testing out full-page website previews within search. This will have HUGE ramifications for dealer's website traffic when considering non-branded search traffic.
 
Why?
 
Well, right now, a consumer has to click on your organic link and go to your website to see if what they are actually looking for is there. These clicks obviously represent traffic on your website.
 
If and when this full-page preview function of Google search goes live, the consumer will no longer have to actually go onto your website to see if the content they are looking for is present.  
 
Here's an example screenshot:
 

That's huge. What would a consumer see if they could preview your website before actually visiting it? 
 
Would what they see actually make them want to visit your website?
 
How will flash-based items and/or videos appear?
 
I don't think it will effect GoogleAds. My guess is they will NOT have this preview function. Why? Because it will reduce the number of  'clicks' an ad would get therefore cutting into Google's wallet. Bad move on their part.
 
Dealers REALLY need to stay up on this and KNOW what people are seeing within this preview of their home page. Dealers with inventory hosting that has inventory specific URLs with dealerships name, make, model, year, etc could have an edge in the sense that if their vehicle shows up on a Google Search and the 'preview' shows an actual vehicle (vs just your home page or general inventory search page), a visitor/customer would probably be more likely to click on it.
 
This is definitely a must-watch feature and could have huge ramifications on your website and its traffic.
 
Here's another image:
 
 
Stay tuned.
 
From bslashc
steven chessin
"Dealers really need to stay up on this". Isn't that what they pay their website companies to do for them ? Dealers have enough bowling ball and chainsaws to juggle.
Tom Gorham
It will be interesting to see if Google really does this. You mentioned that they probably won't do it on the Google ads listings, but it probably won't matter. If people can preview on the natural listings, they will gravitate to those. This means that Google will still lose money on the pay side. As for the impact on websites, it may mean that homepages become more of an enticement page or ad page to get people to click through.
Richard Winch
If consumers are presented with this full page preview option, then I believe that it will change the game entirely. My first take is pretty simple... I will go out on a limb and say that this will effectively create a larger percentage of consumers that will go to page 2 of the results. Initially my thoughts on the assertion that Google would not do this on Google Ad Listings would be correct because I agree that there would be less clicks; however, Google could charge for an impression when the preview is shown and we don't know how that financial model plays out. Consider further... will Google provide the preview free to organic listings or will they try to monetize it. Maybe we will find some answers in Vegas in the coming two weeks. Lastly, If the preview loads FAST... Consumers are going to role over all the results before clicking through to a website, so at the end of the day, the dealers home page or any other deep linked pages that return as results will be under more scrutiny and pressure to grab the consumers interest in a nano-second. Seems to me that those of us who serve the dealership community with respect to their websites or website initiates will be pretty busy!
Arnold Tijerina
They just announced today that they are, in fact, implementing this feature. It's rolling out over the next couple of days.

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