We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never happy. The one most sales trainers, consultants and managers would call "cancer". The advice that 99% would give in regards to "that guy" who, no matter what you tried, just isn't positive and seems to hate everything would be to fire him. The last thing you need is some jaded veteran salesman spreading dissension and negativity around your dealership.
The guy who says things like these:
"Any sales managers know if the car dealer or general manager are screwing the salespeople by using hidden packs or inflating reconditioning costs of used vehicles, but they do not have the balls to say anything. Their balls have been cut off by the dealer or his puppet general manager before they get their titles."
"25% commission after the $500 pack means, your dealer is taking away $125 of your hard earned money on every vehicle that you sell. If you are selling 12 units, you get screwed $1500 a month which translates to $18,000 a year, just like that!"
"Car dealers do not allow salesmen in the business office not because they are afraid that the salesmen may screw the girls that are working there, they are not allowed because dealers are afraid the salesmen may look at the files and figure out how they are getting screwed on their commissions."
Do you know this guy? Do you have one at your dealership? Have you heard of this Great White Shark who lives in car dealerships?
Well, Jaws wrote a book. No kidding.
[Note: There are more choice quotes that I didn't mention as well as a glowing recommendation of the book from somebody.. probably his neighbor.. on his website if you feel the need to spit your coffee at your computer monitor.]
It's target audience isn't consumers. It's not meant to "educate" people how to buy cars or anything like that. This book's sole purpose is to "enlighten" commissioned employees of car dealerships in the many ways they are, have been, and will continue to get screwed by their employer.
I was going to contact the author to talk to him regarding his book but his website advised that:
"Any dishonest car dealer,corrupted general manager,crooked sales manager or kinky closer who got offended from the kar guys book or this website feel free to call 1-800-kiss my ass.If the phone is busy,hang up and try again may be away from my desk or on the other line talking to another asshole."
...so I changed my mind.
Someone this jaded, bitter and hostile would never believe that I really just wanted to talk to him about his book, motivations to write it, and what he hopes to accomplish.
My guess is that it was cheaper to write a book than to continue therapy.
:: face palm ::