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Twitter recently announced the rollout of two new features: multiple tags of people in a photo and multiple photos per tweet. These two new features will allow Twitter users to tag up to 10 people in a photo in a single tweet without affecting the 140-character limit. This is extremely valuable to twitter users, including dealerships, as there are many times that tagging multiple Twitter users with simple @ mentions takes up a considerable amount of characters within a tweet. The ability to tag people in tweets will allow you to have the opportunity to alert up to 10 people while still maintaining a legible tweet.
The new multiple photo feature gives users the ability to include up to four photos in a single tweet which is then automatically turned into a collage. This will allow dealers to better showcase vehicles utilizing the Twitter social platform. Dealers who strategically use Twitter to target in-market car shoppers will be better able to display their vehicles to potential buyers using the Twitter platform. It’s long been considered best practice to use multiple pictures to market inventory. However, if you are in conversation with a car buyer in your market on Twitter, up till now you could only tweet a single photo so your only alternative was to either stick with one photo or send multiple tweets.
Twitter users should welcome these new features, as it will allow for the inclusion of more people in a Twitter conversation without detracting from the core message. One must simply ensure that a photo is included in any conversation that a user wishes to have with multiple people.
If your dealership hasn’t been using Twitter as a prospecting tool, you should really consider learning how this easy and quick method of interacting with people in your area can lead to more sales.