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From: Jared Hamilton
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Arnold Tijerina

Arnold Tijerina President & Corporate Storyteller

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Twitter Announces Photo Tagging & Multiple Photos In A Single Tweet

Twitter recently announced the rollout of two new features: multiple tags of people in a photo and multiple photos per tweet. These two new features will allow Twitter users to tag up to 10 people in a photo in a single tweet without affecting the 140-character limit. This is extremely valuable to twitter users, including dealerships, as there are many times that tagging multiple Twitter users with simple @ mentions takes up a considerable amount of characters within a tweet. The ability to tag people in tweets will allow you to have the opportunity to alert up to 10 people while still maintaining a legible tweet.

The new multiple photo feature gives users the ability to include up to four photos in a single tweet which is then automatically turned into a collage. This will allow dealers to better showcase vehicles utilizing the Twitter social platform. Dealers who strategically use Twitter to target in-market car shoppers will be better able to display their vehicles to potential buyers using the Twitter platform. It’s long been considered best practice to use multiple pictures to market inventory. However, if you are in conversation with a car buyer in your market on Twitter, up till now you could only tweet a single photo so your only alternative was to either stick with one photo or send multiple tweets.

Twitter users should welcome these new features, as it will allow for the inclusion of more people in a Twitter conversation without detracting from the core message. One must simply ensure that a photo is included in any conversation that a user wishes to have with multiple people.

If your dealership hasn’t been using Twitter as a prospecting tool, you should really consider learning how this easy and quick method of interacting with people in your area can lead to more sales. 

Chris Halsey
And thus begins another innovation to bring Twitter one step closer to being a Facebook knockoff.
Robert Karbaum
They really are getting to the point where logically they should just merge. The differences at this point really are related to post length.
Arnold Tijerina
A Twitter and Facebook merger would be HUGE. I think it would be counter-productive for them both though. There are different types of users for each platform. If Twitter started "censoring" newsfeeds a la Facebook, people would leave in droves.
Robert Karbaum
Yes, Twitter has done well of being a universal voice of the people. Unfortunately long term that isn't necessarily profitable; a problem Twitter is currently deep in.
Chris Halsey
This is a common problem I see in consumerism. Even though you can argue that Facebook and Twitter and competitors, they really serve different functions in the social landscape. But when you get into a competitive stance as a consumer you try to emulate your "competitor" thinking you can bet them out in a classic Coke v. Pepsi type war instead of focusing on what makes your product unique. Twitter should stick to perfecting their platform and not trying to be a Facebook knock off.

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