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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Mobile friendly websites and Google

A constant mantra of digital marketing is “mobile-friendly".  The reason is quite simple - a majority of users access the web via a smartphone or tablet.  Because this includes shoppers, having a mobile-friendly site is key to creating an attractive shopping experience.
 
Google is acknowledging this trend with its most recent updates.  Sites that are deemed as not “mobile-friendly" by Google will theoretically be penalized in search engine rankings.  If your site is not mobile-friendly yet, it might suffer a hit in ranking on mobile devices.
 
Google’s recommended approach is responsive web design.  Besides that, some key factors Google looks at include font size, page width, whether or not flash is used (avoid it) and how close together links are.
 
If a business can't get their site up to Google's standards right away, they can still make changes down the line and rebuild their rankings.  How are you all coping with Google's algorithm change?

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