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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Mobile friendly websites and Google

A constant mantra of digital marketing is “mobile-friendly".  The reason is quite simple - a majority of users access the web via a smartphone or tablet.  Because this includes shoppers, having a mobile-friendly site is key to creating an attractive shopping experience.
 
Google is acknowledging this trend with its most recent updates.  Sites that are deemed as not “mobile-friendly" by Google will theoretically be penalized in search engine rankings.  If your site is not mobile-friendly yet, it might suffer a hit in ranking on mobile devices.
 
Google’s recommended approach is responsive web design.  Besides that, some key factors Google looks at include font size, page width, whether or not flash is used (avoid it) and how close together links are.
 
If a business can't get their site up to Google's standards right away, they can still make changes down the line and rebuild their rankings.  How are you all coping with Google's algorithm change?

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