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Jared Hamilton
From: Jared Hamilton
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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Mobile friendly websites and Google

A constant mantra of digital marketing is “mobile-friendly".  The reason is quite simple - a majority of users access the web via a smartphone or tablet.  Because this includes shoppers, having a mobile-friendly site is key to creating an attractive shopping experience.
 
Google is acknowledging this trend with its most recent updates.  Sites that are deemed as not “mobile-friendly" by Google will theoretically be penalized in search engine rankings.  If your site is not mobile-friendly yet, it might suffer a hit in ranking on mobile devices.
 
Google’s recommended approach is responsive web design.  Besides that, some key factors Google looks at include font size, page width, whether or not flash is used (avoid it) and how close together links are.
 
If a business can't get their site up to Google's standards right away, they can still make changes down the line and rebuild their rankings.  How are you all coping with Google's algorithm change?

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