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Jared Hamilton
From: Jared Hamilton
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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

No One Reads, They Digitally Skim

With all the focus on the tactic of creating new content, many websites are starting to see real gains in SEO ranking.  However, this may come at a cost of actual customers!  Most of the text on a site is likely never read by shoppers, as people tend to digitally skim rather than actually read content word for word.

In a quest to make a website SEO-friendly, one should not allow pages to become overly verbose.  When it comes to customers actually buying things, they want the information quickly and easily.  Large graphics, videos, and other things that have little to do with SEO-friendly text content often are what sells a client.

Seeing as internet shoppers lack the time to slowly read information on a site, they will instead digitally skim the data on a page.  Therefore, when creating pages that are designed for client interaction, the focus should be on creating the best shopping experience.

SEO friendly text doesn't need to be at odds with the shopping habit of clients who digitally skim information.  Bullet points are a great way to quickly convey information that both search engines and pressed-for-time shoppers can pick up.  Lists in general help clients get the facts quickly without having to wade through tons of location and keyword rich text.

SEO optimization and new content is great for a website.  However, a balance must be struck between what resonates with customers and what resonates with search engines. How are you all appealing to both search engines and real live readers?

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