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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

No One Reads, They Digitally Skim

With all the focus on the tactic of creating new content, many websites are starting to see real gains in SEO ranking.  However, this may come at a cost of actual customers!  Most of the text on a site is likely never read by shoppers, as people tend to digitally skim rather than actually read content word for word.

In a quest to make a website SEO-friendly, one should not allow pages to become overly verbose.  When it comes to customers actually buying things, they want the information quickly and easily.  Large graphics, videos, and other things that have little to do with SEO-friendly text content often are what sells a client.

Seeing as internet shoppers lack the time to slowly read information on a site, they will instead digitally skim the data on a page.  Therefore, when creating pages that are designed for client interaction, the focus should be on creating the best shopping experience.

SEO friendly text doesn't need to be at odds with the shopping habit of clients who digitally skim information.  Bullet points are a great way to quickly convey information that both search engines and pressed-for-time shoppers can pick up.  Lists in general help clients get the facts quickly without having to wade through tons of location and keyword rich text.

SEO optimization and new content is great for a website.  However, a balance must be struck between what resonates with customers and what resonates with search engines. How are you all appealing to both search engines and real live readers?

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