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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

No One Reads, They Digitally Skim

With all the focus on the tactic of creating new content, many websites are starting to see real gains in SEO ranking.  However, this may come at a cost of actual customers!  Most of the text on a site is likely never read by shoppers, as people tend to digitally skim rather than actually read content word for word.

In a quest to make a website SEO-friendly, one should not allow pages to become overly verbose.  When it comes to customers actually buying things, they want the information quickly and easily.  Large graphics, videos, and other things that have little to do with SEO-friendly text content often are what sells a client.

Seeing as internet shoppers lack the time to slowly read information on a site, they will instead digitally skim the data on a page.  Therefore, when creating pages that are designed for client interaction, the focus should be on creating the best shopping experience.

SEO friendly text doesn't need to be at odds with the shopping habit of clients who digitally skim information.  Bullet points are a great way to quickly convey information that both search engines and pressed-for-time shoppers can pick up.  Lists in general help clients get the facts quickly without having to wade through tons of location and keyword rich text.

SEO optimization and new content is great for a website.  However, a balance must be struck between what resonates with customers and what resonates with search engines. How are you all appealing to both search engines and real live readers?

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