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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

No One Reads, They Digitally Skim

With all the focus on the tactic of creating new content, many websites are starting to see real gains in SEO ranking.  However, this may come at a cost of actual customers!  Most of the text on a site is likely never read by shoppers, as people tend to digitally skim rather than actually read content word for word.

In a quest to make a website SEO-friendly, one should not allow pages to become overly verbose.  When it comes to customers actually buying things, they want the information quickly and easily.  Large graphics, videos, and other things that have little to do with SEO-friendly text content often are what sells a client.

Seeing as internet shoppers lack the time to slowly read information on a site, they will instead digitally skim the data on a page.  Therefore, when creating pages that are designed for client interaction, the focus should be on creating the best shopping experience.

SEO friendly text doesn't need to be at odds with the shopping habit of clients who digitally skim information.  Bullet points are a great way to quickly convey information that both search engines and pressed-for-time shoppers can pick up.  Lists in general help clients get the facts quickly without having to wade through tons of location and keyword rich text.

SEO optimization and new content is great for a website.  However, a balance must be struck between what resonates with customers and what resonates with search engines. How are you all appealing to both search engines and real live readers?

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