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Jared Hamilton
From: Jared Hamilton
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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Familiarity and Focus - Two Reasons Why Mobile Advertising is Key

It’s no secret that a majority of customers now browse and shop on their mobile devices.  While many businesses have mobile ads running, there are some key ways to think about these channels that should enlighten them as to why mobile advertising is more important than ever.

Many people still use desktops and laptops every day.  However, most of these users also keep their mobile devices by their side the entire time.  When they are served an ad on a desktop or laptop, there is definitely a “third party” effect where the ad is in a way intruding on the user’s experience.  This makes the ad a little bit easier to ignore.  However, most people view their mobile devices as a bit more “personal” than their desktops and laptops.  Thus, when a user is served up mobile advertising, theoretically there is a slight increase in the chance that they will pay attention.  The shopper sees the mobile ad as slightly more legitimate in this fashion - they are more “familiar” with the messaging they receive via the devices they view as more personal.

Generally, people are easily distracted from advertising.  Often times, someone that works on a laptop or desktop all day will periodically check their mobile devices.  However, people will generally not stop looking at their mobile device to check their laptop or desktop.  Thus, mobile advertising should earn more of a user’s focus than that shown on a “regular” computer.  While people have trouble concentrating on a desktop or laptop in favor of their phone or tablet, the reverse is generally not true.

Shoppers generally feel more familiarity and focus with their mobile devices than their desktops or laptops.  What other psychological benefits of mobile advertising can you think of?

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