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Ashley Mabery

Ashley Mabery Director | Retail Performance

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Digital Marketers

Many feel that digital marketers have an easy job.  Just slap a call to action on a graphic, send it to Google display, post it on social media, buy some keywords and - done!  In reality, digital marketers have a tough job that involves generating traffic and leads, amassing data, and using that data to create more traffic and leads.  With such a complex job, there are a few things to keep in mind that can bring success  to the average digital marketer.

One pitfall is over-analyzation.  Digital marketers are presented with the opportunity to analyze mountains of data, yet often it’s best to stick to the core metrics of the business.  These could include purchases, new customers, direct actions and conversions.  These basic bits of data will do the bulk of the heavy lifting in guiding the marketing.

Creating relevant content that people want to read is key for content marketing.  Digital marketers may become so caught up in making heavily SEO-optimized content that they lose sight of being informative and helpful.  Many just plain forget to distribute the content, which is equally as important.

The desire to be anywhere and everywhere is also a pitfall to keep in check.  Although it can be tempting to do tons of conquesting or to try and dominate every channel, the reality of marketing is to focus, build and adapt based on areas that have shown success.  There is such a thing as being spread too thin.

There are several more tips that can help digital marketers find success.  What are some other digital marketing tips you can add?

Angie Phares
Know your demographics, give your brand a voice, and keep it all manageable & organized. Truth: "..the reality of marketing is to focus, build and adapt based on areas that have shown success."

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