Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Digital Marketers

Many feel that digital marketers have an easy job.  Just slap a call to action on a graphic, send it to Google display, post it on social media, buy some keywords and - done!  In reality, digital marketers have a tough job that involves generating traffic and leads, amassing data, and using that data to create more traffic and leads.  With such a complex job, there are a few things to keep in mind that can bring success  to the average digital marketer.

One pitfall is over-analyzation.  Digital marketers are presented with the opportunity to analyze mountains of data, yet often it’s best to stick to the core metrics of the business.  These could include purchases, new customers, direct actions and conversions.  These basic bits of data will do the bulk of the heavy lifting in guiding the marketing.

Creating relevant content that people want to read is key for content marketing.  Digital marketers may become so caught up in making heavily SEO-optimized content that they lose sight of being informative and helpful.  Many just plain forget to distribute the content, which is equally as important.

The desire to be anywhere and everywhere is also a pitfall to keep in check.  Although it can be tempting to do tons of conquesting or to try and dominate every channel, the reality of marketing is to focus, build and adapt based on areas that have shown success.  There is such a thing as being spread too thin.

There are several more tips that can help digital marketers find success.  What are some other digital marketing tips you can add?

Angie Phares
Know your demographics, give your brand a voice, and keep it all manageable & organized. Truth: "..the reality of marketing is to focus, build and adapt based on areas that have shown success."

 Unlock all of the community & features  Join Now