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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

Value of Engagement in Digital Marketing

The value of a comment, tweet or other social media response typically depends on the size of a business' network.  A larger network means more impact and value can be gained from posts and tweets. A highly engaged network can help combat the effects of small network size by amplifying a message. Engaging content can help magnify the impact of a social media profile.

Engagement is typically earned when a company's posts either solve a problem or entertain while simultaneously respecting their followers.  When a post earns a share or retweet, it becomes de-commercialized and increases in social value.  If that repost happens to come from someone who is already influential in social media, the amplification of engagement only increases.

Content that’s interesting, funny, and/or emotionally charged can help drive this engagement - considering that only 20% of posts should be used as promotion, with the other 80% existing purely to provide value or entertainment.  If someone does engage with a business' content, the business should be quick to respond and engage back.  That should help to encourage further spreading of the company's message in the long run.

Social media can be tough to figure out, and often ROI isn't seen until a social media network becomes large enough.  However, creating content that results in high engagement from users can help shortcut this path to ROI.  How are you all trying to maximize engagement?

Christine Floreno
I agree Ashley. Very knowledgeable observation. I think that in order to figure out the impact of social media campaigns, it is important to use the right tool. One designed for the automotive industry is TapCars. Not only does it provide posting services but it also helps measure the performance and ROI of the digital marketing campaigns being run.

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