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From: Jared Hamilton
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Ashley Mabery

Ashley Mabery Director | Retail Performance

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Value of Engagement in Digital Marketing

The value of a comment, tweet or other social media response typically depends on the size of a business' network.  A larger network means more impact and value can be gained from posts and tweets. A highly engaged network can help combat the effects of small network size by amplifying a message. Engaging content can help magnify the impact of a social media profile.

Engagement is typically earned when a company's posts either solve a problem or entertain while simultaneously respecting their followers.  When a post earns a share or retweet, it becomes de-commercialized and increases in social value.  If that repost happens to come from someone who is already influential in social media, the amplification of engagement only increases.

Content that’s interesting, funny, and/or emotionally charged can help drive this engagement - considering that only 20% of posts should be used as promotion, with the other 80% existing purely to provide value or entertainment.  If someone does engage with a business' content, the business should be quick to respond and engage back.  That should help to encourage further spreading of the company's message in the long run.

Social media can be tough to figure out, and often ROI isn't seen until a social media network becomes large enough.  However, creating content that results in high engagement from users can help shortcut this path to ROI.  How are you all trying to maximize engagement?

Christine Floreno
I agree Ashley. Very knowledgeable observation. I think that in order to figure out the impact of social media campaigns, it is important to use the right tool. One designed for the automotive industry is TapCars. Not only does it provide posting services but it also helps measure the performance and ROI of the digital marketing campaigns being run.

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