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Ashley Poag

Ashley Poag Marketing Specialist

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

5 Popular Aftermarket Accessories and How to Sell Them.

5 Popular Aftermarket Accessories and How to Sell Them.

If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like iPads and to their automobiles. As a result the aftermarket industry is a billion dollar industry that continues to grow.
New products are popping up everywhere. It’s exciting for the dealership because it means more revenue opportunities. But, At times it can also be overwhelming to know how to present them. Taking a look at some of our top performing dealership customers here are the 5 popular aftermarket accessories and a word track to help you sell!


1.    Katzkin Leather: “I noticed your previous vehicle had leather seats and the model you purchased has cloth interior. We offer a very easy upgrade to leather for your convenience. The installation is backed by factory warranty and the leather seats are easier to clean and will last the life your vehicle.”

katzkin Leather


2.    Webasto Sunroofs: “I understand you wanted the model with the sunroof but it was not within your desired price range. Our certified technicians can install factory warranty protected sunroof that fits within your budget. It would only increase your monthly payments by a few dollars.”

webasto sunroof


3.    OE Remote Start: “For your convenience we recommend adding a remote start. This will allow you to cool your interior in the summer and heat it up in the winter before entering the car.”

remote start


4.    Basic Security System: “Your vehicle does not have a factory installed security system.  In today’s society it’s important to have certain safety and security measures in place to protect your investment. We can install a basic security system that is compatible to the  vehicle and does not affect your vehicle warranty”

car security


5.    Zurich Shield Paint and Environment Protection: “We want to help you protect your investment. Things like pollutants and other environmental elements can cause your paint job to look dull before time. Before you leave the dealership we can treat your vehicle with our environmental protection treatment. This will keep your car looking just as good as the day you purchased it.”

zurich shield

 

Insignia Group, the leading provider of accessories sales systems and training has helped dealers maximize profits for over 10 years. Supporting 20+ brands and dealerships nationwide, we help our customers establish and grow their Accessories Profit Center.

Jim Bell
It all just comes down to asking the question, that is all. Thanks for the tips.
Ashok Padhye
Good tips, but there is more to it than that. There is an entire process involved including right timing, good presentation to show the customer exactly what they would get and an adaptive pricing strategy that can quickly react to market dynamics.
Ashley Poag
McDonalds decided to simply ask the question they made millions probably billions...It's true Ashok we have found at Insignia Group you have to have a plan and a process. Dealers that fly by the seat of their pants and don't invest in training usually fall off as they have high turnover. Thanks for commenting! if you want to read more just go to http://www.insigniagroup.com/blog/#

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