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AutoMingle starts with the Initial Price Quote that goes out immediately after the lead is received. Our Intelligent Lead Marketing System (LMS) kick's out personalized emails. These aren’t the same emails for each customer. They are personalized and tailored to match the customer and what you have in stock. We turn the price quote into a virtual selling tool. The requested vehicle is prominently displayed with pricing. The prospect can easily see a detailed vehicle micro site or be pushed to the dealer’s web site by clicking on the vehicle. Videos, if available, are also displayed.
Our Lead Management System is Intelligent because it collects all consumer and vehicle information, click-throughs, sales & profitability data on an advanced analytics platform. In addition to providing all the functions of a Internet Lead Management System, it provides deep analytics delivering content that is statistically more likely to produce higher conversions with better content, pricing and inventory optimization.
A Visa Rewards Gift card to motivate a prospect to show up for an appointment. Automingle’s Appointment Incentive program leverages 1-1 strategies. We are unique in delivering a dollar amount that is specific to the prospect and/or their requested vehicle (chosen by the dealer). Higher grossing vehicles for example, would receive a higher incentive amount ($100), than a prospect on a lower grossing vehicle that could be motivated with a lesser amount ($25). Incentives budgets are then spread-out and utilized more effectively. The Dealer does not need to stock cards, worry about theft, or be responsible for any of the program’s detailed execution.
The desired vehicle is automatically posted to the prospect’s Facebook wall for the prospect’s friends to reinforce the sale. The prospects friends are invited to comment and click on the vehicle(s). Upon doing this, they are sent to the dealer’s web site and referrals are collected.