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Jared Hamilton
From: Jared Hamilton
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How to Foster Meaningful Communication and Cooperation at Your Dealership

How to Foster Meaningful Communication and Cooperation at Your Dealership

by Melissa Sinclair We’ve all seen it. Different departments in an auto dealership – accounting, customer service, programming, and sales &n…

Three Summer Upsell Questions Service Advisors Can Ask

Three Summer Upsell Questions Service Advisors Can Ask

The 2018 Cox Automotive Service Industry Study gives dealers a chance to laud their service advisors instead of admonishing them. One very important statis…

Top Reasons to Have A Soft Pull Credit Option On Your Website

Top Reasons to Have A Soft Pull Credit Option On Your Website

Long gone are the days where we make it difficult for the customer to obtain their credit information with regards to auto loans. Yet, the last thing many …

Top Reasons to Rethink the Way You Use Your CRM Reporting

Top Reasons to Rethink the Way You Use Your CRM Reporting

There is such a thing as analysis paralysis. The idea that we become numb when reviewing the various reports our CRM’s have to offer, and when we do …

Used Car Profitability: Grind Like Every Day is End of Month

Used Car Profitability: Grind Like Every Day is End of Month

By Jasen Rice, Founder/CEO Lotpop You’re in the time business, which I’d guess you know all too well. You know that time passes all too q…

Recent Comments

R. J. James
Technology-Related No Fault Founds: Can You Head Them Off?

R. J. James  Jason... Great Tip!   This will increase Customer Satisfaction and enhance the Dealership's Reputation.

Shelby  Youngblood
Three Vital Questions Every Dealer Needs to Ask Themselves

Shelby Youngblood  Very well said! Technology is not going to stop, so adjusting strategies and reallocating marketing funds must happen now!

Christian Salazar
Keep Your Current PPC Provider, Pay Them Less

Christian Salazar  Hey Bart, a few different places come to mind.. first, ask the dealer the top model they would like to push and use this info including a geo to create your first page.  Secondly, take a look at search console and see the most often queried search terms that don't use the brand name.  Third, as it directly related to the title of this post... log into your Google Ads account and click on keywords, then sort by impressions, that will give you loads of content ideas to write about...

Bart Wilson
Five leadership traits you need for the showroom - and your community

Bart Wilson  Great stuff.  One of the most impactful things I did when first hired at a new dealership as a Sales Manager was go out and scrape snow off of the cars with the sales team.  It was a small action that had dramatic results. I don't think service can be overlooked as a trait.  It can help inspire your team and build trust.

Bart Wilson
Keep Your Current PPC Provider, Pay Them Less

Bart Wilson  Great to hear from you Christian! Content marketing is a great way to improve paid search.  Where do you recommend a dealer start?  In other words, if I'm creating content that maps to a campaign, how should I make sure I'm providing value on that landing page?

Joe Henry
Is the Language That You're Using in the Service Drive Costing You Money? [VIDEO]

Joe Henry  Hi Mike, great video and you are just scratching the surface. At one time I was the Service Advisor trainer for a large dealership. All of my trainees were taught to use much better terms: "disassemble and inspect" instead of "teardown", "complete engine oil, filter and fluid top-off service" instead of "LOF" or "oil change", "maximin performance engine and emissions updates" instead of "tune-up', etc.

Mark Grabowski
What sets Millennials apart: understanding and engaging this growing generation of car shoppers

Mark Grabowski  Madison, please excuse my careless error in addressing you as Mallory. All I can offer is my most sincere apology. 

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