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From: Jared Hamilton
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Exclusive Blog Posts

NADA 2021: Social's Impact in Automotive Since Covid

NADA 2021: Social's Impact in Automotive Since Covid

NADA 2021: Strategically Marketing Directly to the Consumer

NADA 2021: Strategically Marketing Directly to the Consumer

NADA 2021: Dealers Double Down On Marketing

NADA 2021: Dealers Double Down On Marketing

[Podcast] Coaching Your Fixed Operations to Success - with guest Brad Lillie

[Podcast] Coaching Your Fixed Operations to Success - with guest Brad Lillie

In this episode, Bart and Jason are joined by Brad Lillie, President of Fixed Up Pro and Fixed Operations expert as they discuss training and developing em…

NADA 2021: Trends in paid search from successful businesses outside of automotive

NADA 2021: Trends in paid search from successful businesses outside of automotive

Recent Comments

Jean Ryan-Niemackl
Career Pathing and Leveling Up

Jean Ryan-Niemackl  It has been interesting this time around.  The last time I attended this class I was very new to the organization.  After a year of doing new employee reviews (60-120-180 days) and talking to our employees about how they feel about their job and the organization this makes even more sense than it did the first time.  While I am not in sales I review MANY sales people and find that career pathing is desperately wanted and needed.  With other employees (carwash, detail, quick lube technicians) I am startled to learn they didn't even know advancement was an option for them.  I discuss the potential for them if they continue to be the reliable dependable employee who shows initiative.  Wouldn't it be awesome if we continued this process throughout the organization and made sure that every single position had a career path.  I do believe that if we think figuring out career pathing for sales people and service advisors is difficult it will be even more difficult for our office staff, detailers, and carwash positions.  My fear is we will stop when we get to these types of positions and in my opinion they are needed just as much.   

Mark Dubis
Why Creativity Matters To Our Dealerships

Mark Dubis  Brandin, thanks for a good article to remind us that creativity is something we need to work on regularly.  My experience has found many dealers are creative and have great ideas for promotions.  In the U.S. there are about 5,000 auto dealerships with only one location, and most of these are in suburban or rural communities.  Often these dealerships do not have a budget for a marketing director and advertising budgets run lean. The challenge comes from not having the people, funds, or other resources to implement these creative programs.  There are marketing firms, like ours, that specialize in expediting "out of the box" promotions, unique marketing strategies, and some bold traditional media campaigns.  Dealers need to reach out and explore options to be bold and creative in their marketing. 

Steve876 str
Is 2014 the Year to Sell Trucks?

Steve876 str  Hi there. Mark, I bought last month used truck and saw a catalog of cars, can share it with you https://www.truck1.co.uk/used/tractor-units/volvo/fh They have dealers all over the world! I'm sure it will help you. Pay attention to the filters on the website, they are convenient to use to find a car. Good luck!

Corbyn Denson
Your BDC Can Work From Home

Corbyn Denson  Outsourced BDC's manage to do an excellent job without ever stepping foot into the facility, there's no reason why in-house agents can't do the same while working from home! Communication is everything.

Mark Johnson
Is 2014 the Year to Sell Trucks?

Mark Johnson  Hey, 2014 was a good year I sell my small business and started a new truck business. By the way, I'm looking for tractor units. Does anyone know where on the web I can look?

Courtney Paschal
Career Pathing and Leveling Up

Courtney Paschal  I have created a Career Path for Internet Sales/Delivery Coordinator by using 4 levels. Word Tracks, CRM Training, Phone Training, Vehicle training. Giving them the tools that they need first, helps them succeed and want to be at work. If my employees succeed then I succeed.  

Allen Turner
7 Characteristics of Peak Performers

Allen Turner  Well said Brandin!   I closely relate to almost all of them, but mostly desire that team members be coachable!

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