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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Being a Leader in the Dealership

Being a Leader in the Dealership

It is not enough to be a manager anymore, you must be a Human Capital Leader. There is a huge misunderstanding in the automotive industry of what it means …

Top Trends in the Automotive Industry

Top Trends in the Automotive Industry

As we delve deep into 2019, it’s exciting to reflect on the top industry trends that are driving new automotive revolution; from the amount of softwa…

Add Service Value with Dealer Amenities

Add Service Value with Dealer Amenities

The 2018 Cox Automotive Car Buyer Journey reveals that about 77 percent of a dealership’s service customers think they’re being overcharged. Th…

The Service Sweet Spot

The Service Sweet Spot

Experian Automotive’s most recent market trends data for VIO, or Vehicles in Operation, tells the story of the total number of vehicles currently on …

Using Social Media to Sell Cars

Using Social Media to Sell Cars

The ever-growing, and ever-popular social media might be your salesmens best (secret) selling tool. In the age of influencers, and people getting paid to b…

Recent Comments

Martin Petersen
New to the platform.. What is your feelings on videos = Vdp's

Martin Petersen  Thank you, I appreciate that. Do you currently do them? I am very interested in the logistics of the videos, I have worked with the a few dealers over the years and have seen many processes. I have been in the videos and taught many over the years to be in the videos. The approach I have always taken is to market my self as "The ____ Guy". Has anyone else seen a good approach? And how do you compensate your guys to make it be a desirable position?

Kelly Kleinman
New to the platform.. What is your feelings on videos = Vdp's

Kelly Kleinman  Videos =VDPs is a great subject line. You may be on to something there. I would have a video like Doug Thompson makes at https://vehiclestest.com/ on each and every VDP on my site. That way I'm providing a single page on my own dealership site for each make and model that has all of the research a buyer may need to pull the trigger - complimented by video. Videos may slow a site load time down a tad, but they also rank well in the search engines and provide an octane boost for your SEO. 

Kelly Kleinman
The Hidden Costs in Your CRM

Kelly Kleinman  I talked to 50+ dealerships last week and only one said they felt their CRM was being utilized by everyone with a log in. None of them could say they get full use out of it. Frankly, many aren't in love enough with their CRM to make that commitment although certain CRMs do get major credit with the people I interviewed.

john fontanini
The Hidden Costs in Your CRM

john fontanini  Who like their current CRM ?  And Why ? We switched to VinSolutions from DealerSocket and my team is Hating it !!  Where do we go from here ?     

Dan Knoblock
Sell More Cars - How Group Reporting Motivates Store-to-Store Recon Improvement for Faster Turn

Dan Knoblock  Jim, love the article as it is spot on. However, your missing the human element of the equation. If dealers can not hire the personnel to fully execute it becomes another tracking method that gets shoved under the bed fo another time. Many dealers should try compensating the employees that are directly involved in making that used car look new again. Dealers, 72 hours is your Time 2Line. If your labor rate is $100 per hour, let all involved know if it’s not done in the 72 hours the rate you pay goes down each day. Come up with a scale. You are the service/reconditioning departments best customer! Why not be treated the way you expect your customers to be treated????  The best plans in the world only work with your employees who execute. Pay for performance and don’t accept mediocrity. 

Patty Carter
Negative Priming: Your Words (Oral or Written) Can Affect Sales

Patty Carter  Yeah, personally I have never thought of a dentist as pain free, even the shots hurt. And hassle free for a car dealership is a joke. I work at a car dealership and we try and assist our customers as much as possible, and explain every detail. But somethings are just plain a hassle. Good work on this article.

Jason Volny
Why Human Capital Management?

Jason Volny  Jeremy, I'm glad you enjoyed the article. Also, I'm happy to see you focusing on such a large task. I am here to help. Let me know if you have any question about setting up processes that lead to an engaged and high-performing team or if you just want to bounce some ideas.  jason.volny@drivingsales.com

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