Awesome Leeann, great initiative!
I really like this! Just sent it out to my team. Thanks, Brandin.
I worked with Clint McGhee for over 15 years at GO, Incorporated. He was absolutely brilliant in his field of expertise. Over the years and in many other industries, I have applied the principles that were ingrained in my head from an early age. His methods of recruiting, training, supervision and motivation as taught in his hundreds of national and international seminars are still alive and relevent. His training has proven to be effective in everything from car sales training to construction company sales. His one call closing techniques are unparalleled and still effective today. I can still hear him say, "hire green peas... they will have no bad or preconceived sales habits and will do as they are taught from the beginning". So true... a wonderful man that I had the pleasure of being his "right hand man" for many years.
Good info Victoria. We followed the Story Brand philosophy by Donald Miller with our website which made it super clean and simple - www.woodworthdodge.ca
We still have some improvements to make but it has vastly improved from the previous layout we had.
What is transforming is how to change our thinking. So many dealers view this as an additional expense. It is actually a reallocation of budget categories. We have been spending about $500 to $600 per sale for advertising. I think that the BDC is now the way to get traffic, and historic spending on advertising no longer generates the traffic we need.
@John, Nice Site! You could use an instant credit pre-qual option and allow visitors to shop by their desired monthly payment for a particular type of vehicle (sedan, SUV, pickup).
We sure are pleased with our new website - our bounce rate went from the mid 30's % to less than 5% - Lightning fast Mobil and super easy to use. I dare anyone to find a better website provider :)
Totally agree with you Victoria and let's go one step further. Other than browsing vehicle listings, how are dealer websites helping shoppers find the right vehicle out of inventory? Shoppers don't always walk on the lot and say I want that specific vehicle. We need tools that can help the shopper quickly find the right vehicle for them.