R. J. James
Jason... Great Tip! This will increase Customer Satisfaction and enhance the Dealership's Reputation.
Very well said! Technology is not going to stop, so adjusting strategies and reallocating marketing funds must happen now!
Hey Bart, a few different places come to mind.. first, ask the dealer the top model they would like to push and use this info including a geo to create your first page. Secondly, take a look at search console and see the most often queried search terms that don't use the brand name. Third, as it directly related to the title of this post... log into your Google Ads account and click on keywords, then sort by impressions, that will give you loads of content ideas to write about...
Couldn’t agree more.
Great stuff. One of the most impactful things I did when first hired at a new dealership as a Sales Manager was go out and scrape snow off of the cars with the sales team. It was a small action that had dramatic results.
I don't think service can be overlooked as a trait. It can help inspire your team and build trust.
Great to hear from you Christian!
Content marketing is a great way to improve paid search. Where do you recommend a dealer start? In other words, if I'm creating content that maps to a campaign, how should I make sure I'm providing value on that landing page?
Hi Mike, great video and you are just scratching the surface. At one time I was the Service Advisor trainer for a large dealership. All of my trainees were taught to use much better terms: "disassemble and inspect" instead of "teardown", "complete engine oil, filter and fluid top-off service" instead of "LOF" or "oil change", "maximin performance engine and emissions updates" instead of "tune-up', etc.
Madison, please excuse my careless error in addressing you as Mallory. All I can offer is my most sincere apology.