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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Automotive Digital Marketing Intelligence Report 2017 - My Insights

Automotive Digital Marketing Intelligence Report 2017 - My Insights

Netsertive has just released their Automotive Digital Marketing Intelligence Report for 2017. After reading through it, I found some very valuable things f…

Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017

dealers will focus on where they can make profits, as they should always do. What dealers won’t make on volume or new car margin could be made with faste…

My Dealership Story - Derrick Woolfson

My Dealership Story - Derrick Woolfson

Meet Derrick Woolfson, a BDC Manager at Younger Auto Group, and learn about his dealership story.  The DrivingSales My Dealership Story series …

Advanced Email Marketing Tips to Help Sell A Lot More Cars

Advanced Email Marketing Tips to Help Sell A Lot More Cars

There are probably dozens of car dealerships where you live, so the competition is tough. Unfortunately it's not even the hardest part of selling cars …

Top Three Reasons You Should be Using Responsive Website Design

Top Three Reasons You Should be Using Responsive Website Design

Wondered why your website works better with responsive website design? Just a few years back, websites used to be viewed mostly on laptops and PCs. No…

Recent Comments

Derrick Woolfson
Videos Still Work, Right?

Derrick Woolfson  You are exactly right Scott! If they only realized the branding exposure they get when creating videos. 

Russ Chandler
Don’t Ditch the Marketing When Things Slow Down

Russ Chandler  Thanks for sharing Renold! It's a much better position for the dealer to have their consumer engaging on their own website. 

Renold Liu
Don’t Ditch the Marketing When Things Slow Down

Renold Liu  Nice article, Russ. I agree with your points. I'd like to add that by getting visitors to your own dealer's site, you get to control the conversation. By controlling the conversation you can implement your CTAs and optimize the experience with A/B test. This is simply not possible when purely relying on 3rd party listings. 

Carlos Sousa
Top 5 Reasons You’re Wasting Internet Leads

Carlos Sousa  @DealerGuy - Thanks for your comment. I think the idea of the personalized video is GREAT. I have proposed this to a couple dealers and they are seriously thinking about it. Are you aware of any dealers who are already embracing this practice and responding to Internet leads with videos? Also, have you seen any data on how responding to Internet leads with videos affects Appt Set and Show Rates? I'm really curious on this topic and would love to learn more!  @MalcolmEarp - Thanks for your comment. I did not realize the difference between responding within seconds or hours would be so massive. Definitely worth considering.

Mark Begley
The Number One Way for Dealers to Beat Independent Retail Facilities

Mark Begley  Joe, let's think of the theory behind why a Parts store will provide a free scan... Imagine going to one of these places and getting the information that you have a P0301. What's that code mean? The book say it's a random misfire on cylinder #1. OK... what do I do? Good news! You are at a parts store. Try a spark plug, nope. Try a plug wire, nope. Try a coil pack, nope. Try a new ECM. Hey, that worked. Get my point. I would highly recommend all dealerships pull the code for free. But then stop and explain that if the customer wants the root cause of the code to be found, let's get a properly trained technician to look at your vehicle. Isn't that worth a little bit of money? AND, if it's a loose gas cap, by all means, please let the customer know and tighten the cap up without charging anything. It's called customer goodwill. You will probably spend much less getting the correct diagnosis as opposed to all those parts the parts store is going to tell you that you need. You do get what you pay for and when it comes to my car where my family travels, I want it right.

Jim Dykstra
What steps can dealers take to improve competitiveness in 2017?

Jim Dykstra  Thanks Caleb.  Totally agree there needs to be a greater understanding of new platforms in order to efficiently market to preferred demographics.  With the proliferation of digital options to target in-market shoppers, there are many new opportunities out there for local advertising.

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