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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Recent Comments

Maggie Pugesek
Building Rapport Over the Phone

Maggie Pugesek  Hi Tracy! I am a huge fan of having management confirm the appointment, it is a key piece of commitment creation. Choice-based questions are proven to be the most successful way to determine how to meet the customer's needs. I have never been a fan of "let me put my hands on it and call you back". That is very ineffective and just allows the customer a chance to look elsewhere.Excellent points, and thanks for commenting Tracy!

Tracy Gell
Building Rapport Over the Phone

Tracy Gell  We have our 1st goal as get the name and a contact number and not in an I need to check a few things and call you back way, as that many times will lead them to call another dealer. We train the staff to ask either or vehicle questions like do you prefer a 2wd or 4wd or a light color or dark color to engage them. We also always have a manager call back within 5 minutes to confirm any appt set by sales staff and to confirm all the questions have been answered.  It builds trust and shows them the staff including the managers care about their business.

Maggie Pugesek
Building Rapport Over the Phone

Maggie Pugesek  I absolutely agree! When I train, I actually explain this in detail. If you pull the car up, tell them! Many stores also have welcoming things they do, for example a chalkboard welcoming the customer. Anything you can do to build value is always important in my book! Thanks for your comment Carl!

Bill Soule
30 Auto Experts Discuss - Who Will Sell More Cars Online in 10 Years?

Bill Soule  My biggest take away is this - there are many different models and they all do not entail the Dealership/Carvana model of actually owning the car and selling it.  I'm much more interested in the sales funnel, which I believe will be dominated by online platforms.

Bill Soule
30 Auto Experts Discuss - Who Will Sell More Cars Online in 10 Years?

Bill Soule  Lot of great stats here.  I actually bought a car online (eBay) in 2002 even though I didn't test drive it so I'm a little unsure that the "93% of used car buyers will not buy a car without first" will be as big an obstacle as many have expressed.

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