You cannot teach people to care and take initiative, their parents have to do that during their upbringing. Hire the attitude, train the skill. We want to hire good people that were raised to treat people with respect and kindness. We can teach these people to sell. We cannot teach these core values, but their parents did. We cannot teach a good salesman to be nice.
Do you see the posting tool under the GMB to be a good tool to attract more shoppers with inventory and branding posts?
They have been demoting it lately and now it is well below the fold almost hidden. Have you heard if they will be doing any upgrades to this feature (or just outright getting rid of it)?
I agree with this 100%! As a trainer, there is nothing more frustrating then spending hours training a team, only for no one to attempt to utilize what you have trained. If a trainer does not have managerial support and have someone to hold the team accountable, the training is useless. I am not a fan of the "do as I say, not as I do" mentality. Managers should be trained also, which allows them to implement the teachings and hold their staff accountable.
Great video, not too long and on point.
Agreed Scott. Dealers need to build the processes and then find the tech that "fits", not the other way around.
I feel like the onus is on the OEMs to help dealers here. They "praise" Rivian, but what are they doing to build their own version?
Until the OEMs catch up, connecting with customers in their preferred communication channel and providing them with relevant content is a must.
Great article! Another benefit for service departments is to offer a payment option. Not everyone has the cash or credit cards available amount to pay for their needed service.
Here's a simple and easy to use program for those with good to no credit. Shops get paid the same day on completed service. No monthly fees or minimums, just a low merchant fee of 2.9% on approved finance deals. No application fee for customers.
Find out more at: GetEasyPayFinance.com