Thank you, I appreciate that. Do you currently do them? I am very interested in the logistics of the videos, I have worked with the a few dealers over the years and have seen many processes. I have been in the videos and taught many over the years to be in the videos. The approach I have always taken is to market my self as "The ____ Guy". Has anyone else seen a good approach? And how do you compensate your guys to make it be a desirable position?
Videos =VDPs is a great subject line. You may be on to something there. I would have a video like Doug Thompson makes at https://vehiclestest.com/ on each and every VDP on my site. That way I'm providing a single page on my own dealership site for each make and model that has all of the research a buyer may need to pull the trigger - complimented by video. Videos may slow a site load time down a tad, but they also rank well in the search engines and provide an octane boost for your SEO.
I talked to 50+ dealerships last week and only one said they felt their CRM was being utilized by everyone with a log in. None of them could say they get full use out of it. Frankly, many aren't in love enough with their CRM to make that commitment although certain CRMs do get major credit with the people I interviewed.
Who like their current CRM ? And Why ?
We switched to VinSolutions from DealerSocket and my team is Hating it !!
Where do we go from here ?
Jim, love the article as it is spot on. However, your missing the human element of the equation. If dealers can not hire the personnel to fully execute it becomes another tracking method that gets shoved under the bed fo another time. Many dealers should try compensating the employees that are directly involved in making that used car look new again. Dealers, 72 hours is your Time 2Line. If your labor rate is $100 per hour, let all involved know if it’s not done in the 72 hours the rate you pay goes down each day. Come up with a scale. You are the service/reconditioning departments best customer! Why not be treated the way you expect your customers to be treated???? The best plans in the world only work with your employees who execute. Pay for performance and don’t accept mediocrity.
Yeah, personally I have never thought of a dentist as pain free, even the shots hurt. And hassle free for a car dealership is a joke. I work at a car dealership and we try and assist our customers as much as possible, and explain every detail. But somethings are just plain a hassle.
Good work on this article.
Jeremy, I'm glad you enjoyed the article. Also, I'm happy to see you focusing on such a large task. I am here to help. Let me know if you have any question about setting up processes that lead to an engaged and high-performing team or if you just want to bounce some ideas. firstname.lastname@example.org