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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Top Reasons to Find A Vendor that Fits Like A Glove

Top Reasons to Find A Vendor that Fits Like A Glove

Taking on a new initiative can in many ways be overwhelming. There is often the fear of "are we going to get this right? Or "Do we really need th…

What selling cars has in common with selling real estate

What selling cars has in common with selling real estate

There are several things I learned during my time as a car salesman, one if which is a devoted work ethic. If you are in sales, you know that you have to d…

Improving Vehicle Detail Pages

Improving Vehicle Detail Pages

Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for t…

Improving Service Efficiency for the Customer

Improving Service Efficiency for the Customer

As a former service advisor for one of the busiest Chevrolet dealerships on the prairies, I know firsthand how many customer interactions frontline sta…

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

The modern customer journey has changed with the majority of decision making, price matching, and quality assurance done online before even being in the st…

Recent Comments

Martins Ville
Improving Vehicle Detail Pages

Martins Ville  Personalized videos texted to a prospect with a call to action such as, "so Tom, we have open appointments today at 4pm and 7pm, let me know if your wanted to stop by and take this car for a test drive"... has a 95% open rate and very high response rate. I think if anything, that's were the focus should be with any car dealer... And also by having a live chat/bot right they on the VDP... Chat with us instantly live, click here.... ūüėĀ

Martins Ville
Improving Vehicle Detail Pages

Martins Ville  Been selling cars online and been the digital director since 1999, thousands of sold cars, were all sharing ideas, I get it. Bottom line is that nothing happens until the customer explores and drives the unit "on your lot" and gets excited about that car. Then they will know they are getting a great deal, no matter the price delta with comparable models in the market. Any discount I give will be more symbolic than significant. However if Amazon has not taught us that price does matter, then we have never paid attention they prove it is, by showing you the comparables on the same page. But if you make a video that does not mirror the specific customers needs and address the solutions they have, uniquely, you're back to cookie cutter and it back not be enough despite your best intentions.

Suzanne  Laine
Improving Vehicle Detail Pages

Suzanne Laine  I guess the difference is that I want to help sell cars at my dealership, not create my own website and charge dealers for leads.¬† By the way, great (and short, simple) video, Bart.¬† We can all add more value to our vehicles with details that set our vehicle apart from all the others similar to¬†it.¬† 3rd party pricing tools don't always reflect the true value of a vehicle:¬† features/condition that add more value. It's also helpful to sales staff, who can use that description as a quick tool when confronted with customers who are confused¬†about the differences in price on 3rd parties.

Martins Ville
Improving Vehicle Detail Pages

Martins Ville  I'm on a different level altogether on this but get your point. The goal for me is 100% conversion to a sale, by mitigating consumers concerns and suspicions at the dealer level. If car buyers are only visiting 1.4 dealers, how are you truly differentiating your value proposition and giving your customers the edge on price validation? They are visiting numerous 3rd party sites, we know which ones, that's why my idea isn't crazy.

Suzanne  Laine
Improving Vehicle Detail Pages

Suzanne Laine  I'm all for transparency, but not using¬†a method that potentially undermines¬†a conversion.¬† If you do want to show comparisons on a dealership website, I believe most vendors have other ways that are more dealer-friendly, such as displaying the Carguru badges on the SRPs and VDPs on your dealership website.

Martins Ville
Improving Vehicle Detail Pages

Martins Ville  So Bart, I guess that what I should do... is create a consumer Auto website that aggragates numerous 3rd party data into one Super-VDP, allowing the customers to search for a car, and present the comparisons with links to them, and charge dealers for the leads. That would work.

Martins Ville
Improving Vehicle Detail Pages

Martins Ville  Suzanne, in my analogy, price comparisons are presented on the pricing front and center on the VDP, not description. Depending on the brand restrictions, there are no rules preventing transparency. We must move beyond being afraid or not having the understanding or customers are checking all this already. The approach is customer friendly, and I realize many dealers still try to keep consumers out of the loop, but that's where we are today. As a GM dealer, yes you are very restricted, sadly, from creating a truly transparent experience.

Bart Wilson
Improving Vehicle Detail Pages

Bart Wilson  I agree with Suzanne.¬† It's so hard to get visitors on your website, I would think you would want them to convert vs redirect somewhere else where you would potentially have competition. That being said, there is value in 3rd party validation.¬† If you are going to link, make sure it opens a new window.

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