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Love it and you’re right! Not 100% sure I’m with the all directors structure however as I do see the value in having one person running things and accountable. However the evolution isn’t discussed nor is it apparently “known” or “understood” in many instances. What’s fascinating to me is how many meetings are held today. In a 100 car store, how many “managers” do you really need? How many weekly meetings do you really need? To your point, does the GM need to be involved in everything? It seems to me this slows things down, stunts growth and really is the opposite of what an intelligently structured org with empowered hires in middle management looks like.
I love it. Great article. Time and quality. Makes sense.
Great article. You are right on the money. Too many agencies popping up on large and small scales. A lot of smoke in mirrors too. First thing to look for when considering social media services is how well the firm brands themselves. If you do not put out content to be out there then in my mind you will be terrible with doing work for my business.
I believe social media is a must in dealerships. But...and there is a huge but here...
It has to become culture. A requirement for hiring someone should be that they are social media friendly. The content that can be created in-house or by working with a local agency that has powerhouse tools to assist the business in being successful is what will go a long way.
Also, dealers that have cool inventory that consists of rare vehicles will always have more traction. Sure, some ad spend needs to happen but I would not go crazy overspending. Facebook leads are not always the greatest. Ever try to sell something on marketplace? Think of how ridiculous the offers come. I would gauge to see how well the ads work and increase or decrease based on success levels.
Organic content goes a very long way once the followers are built. The followers are built on the ads.
Thanks Adam! Nice, I have heard a lot of good things about Shift Digital. I always find it interesting when we see higher set/show/sold rates depending on the forms the customers filled out.
Thank you Derrick for the great feedback! I have seen some dealers take very innovative approaches to change the traditional styles of pay plans that have increased employee morale and retention. A happy employee = a happy customer!