Scott makes great points. Additionally, Dealers that have engaged MotorTrend Certified as their CPO program are well ahead of the curve and offer significant advantages over the “disruptors” (as well as their "traditional competition"). MotorTrend Certified dealers thoroughly inspect all CPO vehicles and recondition them up to "nearly-new condition”. Most offer price guarantees, exchange policies, 6-month or 12-month comprehensive warranties, or Lifetime Power Train warranties. Many MotorTrend Certified dealers are offering money-back guarantees as well. MotorTrend Certified dealers have a significant advantage over “dealer sponsored CPO programs” by having the third-party endorsement from a nationally recognized industry authority. Unlike factory CPO programs the dealer designs their own MotorTrend Certified packages controlling both the content and costs. And the dealer can choose to certify brands other than their new vehicle brand. Both digital and traditional sales skills are available to MotorTrend Certified dealers via live in-dealership sessions and a robust virtual training platform.
I've personally fielded over 100,000 Auto leads myself, and a multi-prong approach worked best. People love getting a text because it's convenient and super fast, but it's not as personal as a phone call with a voice genuine about your offer to help.
The biggest mistake all car sales people make though is not having accurate data and not giving the customer something tangible and valuable in those first contacts, and also most salespeople don't prompt them to take the next step.
A customer's contacting you because they want to know about availability and price and payments. For the longest time I begged my general manager to give out payments, maybe that's why my two-man department only did 40% of the dealerships total volume, with 14 salespeople.
Everyone who came into the dealership got a payment. I'm so much smarter than they were.
Do you have to send the first "reply yes" to continue texts? that's usually our road block. We have great luck with texting after we have reached them but not by a first response text for overnight leads.
It's totally correct that these days social media playing a vital role in everyone's life and in businesses too. Specially the Facebook Ads and Boost services. You can take your automobile dealership business up to a new level with Facebook marketing. Even we are using social media channels for our business and getting good results. You have written very well and you have justified really well how Facebook can help us in growing our dealership
Thanks Craig! It really is the smartest choice!
Great post I agree 100% .. Always call 1st.......
how much do sponsors pay
Training is VIP!