Pros: Consistently performs month over month by producing sale opportunities. When used properly there is a marked increase of client contact when the emails/mailers drop. It is the only thing we have found that works month over month. Salespeople that use the system are at the top of sales list. Extremely easy to use for sales and management. The representative support is amazing. Visits often and always willing to work with staff to grow their knowledge of the system. That knowledge boosts their confidence and in the end our sales.
Cons: They do not offer a CRM tool! Get cracking, we need one from Mastermind.
Pros: Give you all the information you need prior to making a call. Scores them on a scale of 1-100. If the customer is 80 or above they are buying a car today. Product is interactive and it needs to be worked and updated constantly. In my first month with them we did 28 additional deals and it the second 65 deals. Again just like any conquest and equity mining tool it will give you what you out into it. Our DRM Christie is the best. She is always available via, phone, text and email. Comes to our store once a month and spend the whole day with the team. Their marketing piece is very specific and brings and we have tremendous response to it. 20% response rate is over industry average. Customers are happy when I reach out to them as they are looking at the same set of information I have in hand. I am looking forward to years of great relationship with AM.
Cons: NONE. LITERALLY> SIGN UP FOR IT TODAY> START DIALING> THANK ME LATER>
Pros: Easy to navigate
Cons: Horribly disorganized. Client profiles are often attached to the incorrect salesperson, creating confusion for both the salespeople and the customers. Does not communicate with CRM (or at least the CRM we use) so you're spending twice as much time cross referencing masterminds with CRM to make sure you're not contacting someone unnecessarily. The idea behind this product is great, but because it's so poorly organized- it's mostly a time waster.
Pros: We have the process down of how to use this tool, and I am able to get assistance when needed.
Cons: I have to navigate multiple tabs for each product line as well as lease, cash and finance.
Pros: I believe in Mastermind more that our CRM. Mastermind simply gives us the data we need to sell cars, especially the fantastic Behavior Prediction Score. Automotive Mastermind especially helps us in service by allowing us to see who is visiting for the day, their predictive score, as well as their buying habits. Best of all, it’s simple to use (like crayons, no less!), which delights the sales staff. We all appreciate automotive Mastermind’s speed, simplicity and insight it offers. Tod Sherrill Preston Chevrolet Burton Oh. 44021 440.834.9700
Pros: User friendly Strong Analytics Month after month ROI Outstanding field support
Cons: Beginning steps to integrate with CRM's-definitely needed!
Pros: Leasing pool. The best come in and there are scores so you know how well the car will sell in the beginning and its convenient.
Pros: Pretty cool system
Cons: First, my main gripe. When you cancel a product, that should be the end of it. You don't get charged, you don't use the program. Well, we did our end. Sent in cancellation, did not use the program, did not market. Got charged anyways. They will not pay us back despite the fact that the charges go through General Motors and are not controllable by the dealer. They know they're wrong and still choose to do the wrong thing. Way to burn a bridge! Would not go back to even if they fixed all of their issues. Second, the reason we left. Does not play nice with GM. Incredibly labor intensive process for rebates if you want them to be accurate. Also takes 3-4 days to get everything uploaded properly on their end. Has a separate dashboard for each franchise (we're Buick and GMC). Cannot swap customers between brands. Cannot do used vehicles except on-brand and can only show them going into new. We went to Auto Alert.
Cons: not receiving any emails for upcoming service appointments
Pros: Sometimes a customer needs to be added twice. Can be very time consuming.
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