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automotiveMastermind Blog Posts

3 Ways to Prepare Your Dealership for Voice Search

by Rana Meier March 9th

3 Ways to Prepare Your Dealership for Voice Search

by Rana Meier March 9th
Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare th…
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Disruption in the Automotive Industry: How Digital is Changing Car Sales

by Rana Meier February 17th

Disruption in the Automotive Industry: How Digital is Changing Car Sales

by Rana Meier February 17th
Disruption isn’t new in the auto industry. Brands – and OEMs – rise and fall, new technologies change the game, consumer preferences shift and extern…
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How to Take Your Dealership Reporting to the Next Level

by Rana Meier February 3rd

How to Take Your Dealership Reporting to the Next Level

by Rana Meier February 3rd
Marketers rank high-quality data as the number one factor driving performance success. Have you invested in quality automotive marketing data at your deale…
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What You Need to Know about Dealership Marketing in 2020

by Rana Meier January 13th

What You Need to Know about Dealership Marketing in 2020

by Rana Meier January 13th
The 2010s were a time of incredible change in automotive marketing. Not since the growth of radio advertising in the 1930s or television ads in the 1950s h…
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What Makes a Great Dealership Leader?

by Rana Meier January 7th

What Makes a Great Dealership Leader?

by Rana Meier January 7th
​​​​​​​If you’re reading this, it’s safe to assume you’ve spent time working at an auto dealership and you know how important leadershi…
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How Dealerships Can Improve Customers’ F&I Experience

by Rana Meier January 7th

How Dealerships Can Improve Customers’ F&I Experience

by Rana Meier January 7th
Today’s car shoppers are deeply concerned about affordability, more informed than ever before about the finance and insurance (F&I) options available, ar…
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What is Predictive Analytics and What Can it Do For a Dealership

by Rana Meier Dec 9, 2019

What is Predictive Analytics and What Can it Do For a Dealership

by Rana Meier Dec 9, 2019
The automotive industry continues to face dynamic challenges such as shifting marketing conditions, increased competition, cost pressure and volatility. Fo…
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How to Choose the Right Marketing Channels for Your Dealership

by Rana Meier Nov 26, 2019

How to Choose the Right Marketing Channels for Your Dealership

by Rana Meier Nov 26, 2019
Direct mail, email, digital, mobile… what’s a dealer to do? The rise of dealership internet marketing has created a changing environment in which many …
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4 Types of Automotive Data to Help You Sell More Cars

by Rana Meier Nov 12, 2019

4 Types of Automotive Data to Help You Sell More Cars

by Rana Meier Nov 12, 2019
When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and ve…
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How Dealerships Can Maximize Their Holiday Sales

by Rana Meier Nov 4, 2019

How Dealerships Can Maximize Their Holiday Sales

by Rana Meier Nov 4, 2019
As we approach the end of the year, holiday car sales are upon us, with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year s…
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2020 Auto Industry Trend Predictions: What’s Next in Auto Sales

by Rana Meier Oct 31, 2019

2020 Auto Industry Trend Predictions: What’s Next in Auto Sales

by Rana Meier Oct 31, 2019
U.S. auto industry trends aren’t very positive these days with auto dealers watching forces beyond their control put a damper on dealership sales and pro…
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The Value of Video in Your Dealership’s Marketing Strategy

by Rana Meier Oct 21, 2019

The Value of Video in Your Dealership’s Marketing Strategy

by Rana Meier Oct 21, 2019
With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportu…
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3 Ways Dealerships Can Retain Car Sales

by Rana Meier Oct 11, 2019

3 Ways Dealerships Can Retain Car Sales

by Rana Meier Oct 11, 2019
A customer walking into a showroom is often the first step in the car buyer journey. Next, is getting them to come back for regular vehicle service and mai…
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7 Steps to Create a Dealership Customer Strategy

by Rana Meier Oct 11, 2019

7 Steps to Create a Dealership Customer Strategy

by Rana Meier Oct 11, 2019
Customer experience (CX) is more than customer service. While customer service certainly influences CX, the concept extends throughout the entire relations…
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The SMS Marketing Strategy Every Dealership Needs

by Rana Meier Sep 20, 2019

The SMS Marketing Strategy Every Dealership Needs

by Rana Meier Sep 20, 2019
Smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger generation users skew that data…
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Improve the Dealership Customer Experience (CX) Before the Customer Even Arrives

by Rana Meier Aug 26, 2019

Improve the Dealership Customer Experience (CX) Before the Customer Even Arrives

by Rana Meier Aug 26, 2019
Historically, relationships with customers began when they walked through your showroom doors. Today, thanks to the Internet, sophisticated marketing campa…
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How to Improve Your Car Dealership’s Sales Team

by Rana Meier Jul 22, 2019

How to Improve Your Car Dealership’s Sales Team

by Rana Meier Jul 22, 2019
A productive and efficient sales team is the lifeblood of a dealership. While many auto dealer sales trainings focus on big-picture tips and tricks, not en…
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4 Ways Dealerships Can Sell More Cars by Bringing in More Customers

by Rana Meier Jun 25, 2019

4 Ways Dealerships Can Sell More Cars by Bringing in More Customers

by Rana Meier Jun 25, 2019
As game-changing as the Internet has been for dealers, the best way to sell more cars at a dealership continues to be getting more customers in the door an…
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How to Increase Dealership Service Drive Profitability – Tips on Running a Service Department

by Rana Meier Jun 10, 2019

How to Increase Dealership Service Drive Profitability – Tips on Running a Service Department

by Rana Meier Jun 10, 2019
How can your dealership increase its service drive profitability? As consumers wait longer than ever before between new vehicle purchases, refining your de…
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How to Increase Dealership BDC Effectiveness

by Rana Meier Jun 3, 2019

How to Increase Dealership BDC Effectiveness

by Rana Meier Jun 3, 2019
With the rise of the Internet, many dealerships have launched Business Development Centers, or BDCs, and charged those teams with the mission of converting…
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Everything Dealers Need to Know About AI in the Automotive Industry

by Rana Meier May 17, 2019

Everything Dealers Need to Know About AI in the Automotive Industry

by Rana Meier May 17, 2019
When the topic of “artificial intelligence in the automotive industry” comes up, most people probably have visions of autonomous vehicles humming throu…
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How Do Your Customers Measure Their Experience at your Dealership?

by Rana Meier Apr 29, 2019

How Do Your Customers Measure Their Experience at your Dealership?

by Rana Meier Apr 29, 2019
​​​​​​​Using data to help your sales staff truly understand their customers and anticipate their needs will lead to a better overall experien…
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Three Tips to Create a Dealership Culture Driven by Customer Experience

by Rana Meier Apr 29, 2019

Three Tips to Create a Dealership Culture Driven by Customer Experience

by Rana Meier Apr 29, 2019
Shaping company culture around the customer experience is what led Amazon to become one of the most successful companies of all time. In this article, auto…
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Top 3 Auto Industry Trends for Q1 2019

by Rana Meier Apr 16, 2019

Top 3 Auto Industry Trends for Q1 2019

by Rana Meier Apr 16, 2019
Automotive sales forecasts are leaving many dealers feeling less than optimistic about the future of dealership sales. In order to remain profitable in a f…
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The State of Automotive Financing: What Dealers Need to Know

by Rana Meier Apr 8, 2019

The State of Automotive Financing: What Dealers Need to Know

by Rana Meier Apr 8, 2019
Don’t close down your F&I department just yet, as it turns out the dealer-assisted loan might not be dead after all. Despite what some media reports rece…
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NADA 2019 & Mastermind’s Journey of Disrupting the Industry

by Rana Meier Feb 4, 2019

NADA 2019 & Mastermind’s Journey of Disrupting the Industry

by Rana Meier Feb 4, 2019
Six years ago, Mastermind attended our first National Automobile Dealers Association (NADA) Show in San Francisco, with a small 10x10 booth. We disrupted t…
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Dealers Watch Detroit for Industry News and New Launches

by Rana Meier Jan 29, 2019

Dealers Watch Detroit for Industry News and New Launches

by Rana Meier Jan 29, 2019
2019 was the last year the global automotive industry’s leadership had to brave Detroit’s January weather to participate in the North American Interna…
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Mastermind announces Market EyeQ to Help Dealers Expand Their Customer Base to Increase Sales

by Rana Meier Jan 26, 2019

Mastermind announces Market EyeQ to Help Dealers Expand Their Customer Base to Increase Sales

by Rana Meier Jan 26, 2019
automotiveMastermind (Mastermind), a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, today a…
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automotiveMastermind and TransUnion Partner to Help Dealers Build Sales with Service Drive Customers

by Rana Meier Jan 24, 2019

automotiveMastermind and TransUnion Partner to Help Dealers Build Sales with Service Drive Customers

by Rana Meier Jan 24, 2019
automotiveMastermind and TransUnion today announced a partnership to help dealers identify highly qualified customers coming to the dealership fo…
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automotiveMastermind Appoints Vice President of Sales and Chief Technology Officer

by Rana Meier Jan 23, 2019

automotiveMastermind Appoints Vice President of Sales and Chief Technology Officer

by Rana Meier Jan 23, 2019
automotiveMastermind® (Mastermind), a leading provider of predictive solutions for dealerships, today announced the appointment of Kos Jha as Chie…
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Automotive Tech & Trends: Getting Ready for 2019

by Rana Meier Jan 14, 2019

Automotive Tech & Trends: Getting Ready for 2019

by Rana Meier Jan 14, 2019
The holidays are behind us, and the new year lies ahead. What do recent developments in the technology and automotive industries suggest might be on tap fo…
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2019: A Year of Demand for Dealers

by Rana Meier Jan 7, 2019

2019: A Year of Demand for Dealers

by Rana Meier Jan 7, 2019
​​​​​​​If there’s one word that looks like it will define 2019, it’s “demand.” Consumer demand for new or used vehicles is expected t…
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The Lessons of 2018: Sell Smart, Relationships Matter, Embrace Product Change

by Rana Meier Dec 31, 2018

The Lessons of 2018: Sell Smart, Relationships Matter, Embrace Product Change

by Rana Meier Dec 31, 2018
A strong automotive industry started to cool off in North America in 2018, while slow moving product trends suddenly showed up on dealership floors with a …
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SUVs and EVs: Top Industry Trends and Takeaways from the 2018 LA Auto Show

by Rana Meier Dec 24, 2018

SUVs and EVs: Top Industry Trends and Takeaways from the 2018 LA Auto Show

by Rana Meier Dec 24, 2018
Auto show season is officially upon us! The 2018 LA Auto Show kicked off the season earlier this month featuring nearly 1,000 cars, trucks and SUVs, wit…
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Consumers are Buying Cars in New Ways. Here's How You Adapt and Win

by Rana Meier Dec 17, 2018

Consumers are Buying Cars in New Ways. Here's How You Adapt and Win

by Rana Meier Dec 17, 2018
When the Internet first began to play a role in car buying, many dealers were concerned they would lose influence over their customers and become simply a …
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5 Tips to Improve Customer Experience Before Year-End

by Rana Meier Dec 11, 2018

5 Tips to Improve Customer Experience Before Year-End

by Rana Meier Dec 11, 2018
While it might feel like we’re at the end of 2018 with a month and a half left in the year, another way to look at it is that we’ve still got a tenth o…
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IHS Markit Announces Acquisition of automotiveMastermind Inc.

by Rana Meier Sep 26, 2017

IHS Markit Announces Acquisition of automotiveMastermind Inc.

by Rana Meier Sep 26, 2017
IHS Markit (Nasdaq: INFO), a world leader in information, analytics and solutions, today announced the acquisition of automotiveMastermind Inc., …
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When Office Meetings Leave the Office Behind

by Rana Meier Sep 26, 2017

When Office Meetings Leave the Office Behind

by Rana Meier Sep 26, 2017
http://mstrmind.us/nytimesofficespace …
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aM Listed 7th on the 2017 Inc. 5000 List of Fastest-Growing Private Companies in America

by Rana Meier Sep 26, 2017

aM Listed 7th on the 2017 Inc. 5000 List of Fastest-Growing Private Companies in America

by Rana Meier Sep 26, 2017
aM is ranked seventh on the Inc. 5000 List, the most prestigious ranking of the nation's fastest-growing private companies. As one of the cou…
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aM Shortlisted for 2017 SaaS Awards

by Rana Meier Sep 26, 2017

aM Shortlisted for 2017 SaaS Awards

by Rana Meier Sep 26, 2017
aM has been named a finalist in the 2017 SaaS Awards in the following categories: Best User Experience (UX), User Interface  (UI) or Design …
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aM has now added VW to its portfolio, making it aM's 12th brand

by Rana Meier Sep 26, 2017

aM has now added VW to its portfolio, making it aM's 12th brand

by Rana Meier Sep 26, 2017
Each independently owned and operated Volkswagen dealership is now able to partner with automotiveMastermind, the leading predictive analytics technology c…
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Gillrie Institute names aM as one of the top 5 auto tech companies to keep an eye on.

by Rana Meier Sep 26, 2017

Gillrie Institute names aM as one of the top 5 auto tech companies to keep an eye on.

by Rana Meier Sep 26, 2017
http://paulgillrie.com/5-auto-tech-vendors-keep-eye/ …
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aM Selected As 2017 Red Herring Top 100 North America Winner

by Rana Meier Sep 26, 2017

aM Selected As 2017 Red Herring Top 100 North America Winner

by Rana Meier Sep 26, 2017
aM has been selected by Red Herring as one of the Top 100 North America award winners. As one of the technology industry's most prestigious p…
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aM has now added Porsche to its portfolio, making it aM's 11th brand

by Rana Meier Sep 26, 2017

aM has now added Porsche to its portfolio, making it aM's 11th brand

by Rana Meier Sep 26, 2017
automotiveMastermind has now added Porsche to its portfolio, making it aM's 11th brand   http://mstrmind.us/porschepr062017 …
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automotiveMastermind Quadruples Office Space

by Rana Meier Sep 26, 2017

automotiveMastermind Quadruples Office Space

by Rana Meier Sep 26, 2017
automotiveMastermind has struck a deal to move into 32,000 square feet at 1 Park Ave. from 8,000 square feet at 123 William St.   http://mstrmin…
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CBT Automotive Network Interview

by Rana Meier Sep 26, 2017

CBT Automotive Network Interview

by Rana Meier Sep 26, 2017
Andrew Gillman's interview with CBT Automotive Network is now up! Click the link to see the interview in full. http://mstrmind.us/CBTinterview …
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Wards Auto Article Publication

by Rana Meier Sep 26, 2017

Wards Auto Article Publication

by Rana Meier Sep 26, 2017
Big thank you to Wards Auto for taking the time out to publish an article on automotiveMastermind featuring Marco Schnabl Johannes Gnauck and Andrew Gillma…
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Infiniti Dealerships Can Boost Sales and Customer Retention Using Big Data Analytics

by Rana Meier Mar 13, 2017

Infiniti Dealerships Can Boost Sales and Customer Retention Using Big Data Analytics

by Rana Meier Mar 13, 2017
About automotiveMastermind Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation technology for t…
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What are the Benefits of Big Data if it isn’t Leveraged Properly?

by Rana Meier Mar 7, 2017

What are the Benefits of Big Data if it isn’t Leveraged Properly?

by Rana Meier Mar 7, 2017
One of the many definitions of big data is the “ability of society to harness information in novel ways to produce useful insights or goods and servi…
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automotiveMastermind Appoints Key Executives

by Rana Meier Feb 16, 2017

automotiveMastermind Appoints Key Executives

by Rana Meier Feb 16, 2017
NEW YORK, Dec. 21, 2016 /PRNewswire/ -- automotiveMastermind, the leading predictive analytics and marketing automation technology for autom…
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Big Data Analytics to Drive Sales at Toyota Dealerships

by Rana Meier Feb 16, 2017

Big Data Analytics to Drive Sales at Toyota Dealerships

by Rana Meier Feb 16, 2017
NEW YORK, Jan. 12, 2017 /PRNewswire/ -- With so many brands and models for consumers to choose from, automotive dealerships and manufacturers f…
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automotiveMastermind Showcases Predictive Analytics Technology

by Rana Meier Feb 16, 2017

automotiveMastermind Showcases Predictive Analytics Technology

by Rana Meier Feb 16, 2017
NEW YORK, Jan. 24, 2017 /PRNewswire/ -- Automotive dealers compete to target the right customer at the right time with the right offer and mess…
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