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Big Data Analytics to Drive Sales at Toyota Dealerships


NEW YORK, Jan. 12, 2017 /PRNewswire/ -- With so many brands and models for consumers to choose from, automotive dealerships and manufacturers find themselves in a steep competition to target the right customer at the right time with the right offer and message. automotiveMastermind, the leading predictive analytics and marketing automation technology for automotive dealerships, is transforming the sales process by empowering sales teams with key insights and valuable information on its top prospects. Today, the company announced that Toyota dealerships across the country will now be able to partner with automotiveMastermind.

"Toyota is always on the cutting edge of technology and innovation; designing and building vehicles that consistently exceed expectations. The reveal of the redesigned subcompact crossover SUV, the CH-R, is one example; with Toyota's focus on a growing and competitive vehicle class, our technology can help dealers identify the rapidly changing consumer behavior toward crossover SUVs," said Marco Schnabl, co-CEO and founder of automotiveMastermind. "We have experienced tremendous success with Toyota's sister brand, Lexus, just one month after a successful pilot program, we secured about 20 percent of all Lexus dealerships. We are looking forward to providing the Toyota sales teams with relevant insights about their customers, helping transform their existing sales process and ultimately closing more sales."

Toyota becomes the ninth automotive brand to the automotiveMastermind platform. The company is currently working with Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz and MINI.

"This opens up a new opportunity for us to communicate with millions of existing Toyota customers to improve sales and retention for their brand," said Andrew Gillman, vice president of sales and marketing for automotiveMastermind. "Our behavior prediction technology shows dealers what customers they should be contacting and marketing to in order to increase sales in the fastest, most efficient way. We have seen our dealer partners experience significant increases in sales as well as growth in customer retention immediately upon implementing our technology."

The technology leverages Big Data analytics. In addition to dealer management system (DMS) data, more than 1,000 data points from external sources are analyzed through the propriety algorithm to generate the Behavior Prediction Score ® or BPS. This information is fed directly into the salesperson's desktop, providing customer specific talking points and behavior drivers, complemented with customized micro-targeted predictive marketing campaigns that are delivered directly to consumers.

automotiveMastermind has a proven track record of transforming the dealership experience for consumers and revolutionizing the way auto dealers and manufacturers, find, engage and earn longstanding customer relationships.

About automotiveMastermind®
Founded in 2012, automotiveMastermind is the leading provider of predictive analytics and marketing automation software for the automotive industry. The company's cloud-based technology helps dealers precisely predict automobile-buying behavior and automates the creation of micro-targeted consumer communications, leading to proven higher sales and more consistent customer retention. automotiveMastermind currently works with hundreds of dealerships from various automotive manufacturers, including Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz and MINI and has plans to further expand its OEM partnerships in 2017. automotiveMastermind is headquartered in New York City and San Francisco and has more than doubled its employee count in the last year. For more information, visit automotivemastermind.com.

 

SOURCE automotiveMastermind

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