Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
automotiveMastermind

Exclusive Blog Posts

MAXIMIZING SALES OPPORTUNITIES WITH BDC TRAINING SCRIPTS AND MORE

MAXIMIZING SALES OPPORTUNITIES WITH BDC TRAINING SCRIPTS AND MORE

Does your dealership have a business development center? Is it producing the level of leads you’re looking for? If the answer to either of th…

FollowFox

FollowFox

What's so special about Limo services in Chicago?

What's so special about Limo services in Chicago?

Before starting talking about the specialists of Limo services in Chicago, I have to clear one widespread misconception about limo services. Most people th…

[VODCAST] Millennial Car-Tell Episode 3 - Don't Stop Believin'

[VODCAST] Millennial Car-Tell Episode 3 - Don't Stop Believin'

NEW Vodcast Alert: The Millennial Car-Tell is back! Join us for Episode 3, Don't Stop Believin'! (CLICK HERE) We're interviewing our…

Introducing AuctionLink 2.0, Auto Sourcing Made Simple

Introducing AuctionLink 2.0, Auto Sourcing Made Simple

Broomfield, CO – After years of research and development, automotive software provider DealersLink has just revealed its latest brainchild: Auct…

What are the Benefits of Big Data if it isn’t Leveraged Properly?

One of the many definitions of big data is the “ability of society to harness information in novel ways to produce useful insights or goods and services of significant value.” The key to this definition is “useful insights.” Insights can be derived by data but are developed and curated by real-life experiences and circumstances. Successful businesses recognize the difference between “knowing” their consumer and “understanding” their consumer. It is the intersection of the two that gets to the heart of making big data productive.

Data can be very efficient and practical, as it is physically impossible to have a one on one dialogue with every consumer, but context and relevancy cannot be ignored. After all, business is still a human transaction. Spending time with your consumers whether it’s through one on one conversations, focus groups, or surveys offer a better way to uncover their true motivations to purchase. Understanding these will enable you to build an emotional connection with your consumer that will translate into building long- term trust, which is vital in today’s competitive landscape. Consumers are infiltrated with so much messaging that they are looking for the brand or service to understand their wants and needs. Big Data has no emotion and alone cannot possibly understand how to connect with consumers on an emotional level.

Learn how we are connecting Big Data with emotional and contextual relevancy for the automotive industry

 Unlock all of the community & features  Join Now