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The road from A to B isn’t a straight line these days. Modern mobility has introduced alternate routes that dealers can take advantage of for more luxurious and expedient customer experiences. By tapping into the ride-share economy, AutoPoint has opened up new options for customer transportation, driving higher retention and higher service spend all while reducing operating costs.
Customer Lifecycle Marketing Developed Specifically so Dealerships get Results.
As the driving component in a solid automotive marketing strategy, the Customer Journey is the first step in bringing in new customers and keeping the customers you have coming back.
This strategy was not developed overnight. The Customer Journey is built on over 20 years of automotive advertising and direct marketing experience in the automotive industry, the latest technology and the best data management and reporting platform available - Red Rocket Technologies.
We focus on 4 main conversion points…
1) Bringing new business into your dealership,
2) Bringing new customers in for service,
3) Keeping customers coming in for regular service visits, and
4) Selling to your customers when they’re ready to buy a new car.
The Customer Journey Includes...
- Multi-Channel Marketing: direct mail, email, voice broadcast, text messaging, and live calls,
- Real time reporting, dashboard metrics, and power maps,
Better Than Your Average MPI
The electronic inspection system has been the standard for a long time, but it’s time for a system that can do more than just inspections. Multi-Point is a full-service command center that gives you control over your entire shop by offering seamless communication tools to keep your service team on the same page, as well as innovative features like parts inventory integration and a self-learning service pricing guide.
Multi-Point drives shop-wide efficiency and generates consistent, reliable results for every customer. Build estimates automatically, manage your workflow and support motorist communication all within Multi-Point.
With the Gap Analysis from DMEautomotive you get a free in-depth analysis of the marketing spend for your dealership or dealer group. We will highlight areas where you have gaps, as well as overlap in your customer communication strategies. Do you have multiple vendors sending similar or conflicting messages to the same customers? We will also give you advice on where you have the potential for costly compliance issues. Many dealers fall victim to vendors offering overlapping services.
Best Chance Equity Communications from DMEautomotive give the customer valuable information on the new vehicle they could be driving for an equal or lower monthly payment, with up to 3 vehicle matches based on your inventory. This turnkey solution allows you to maximize your "in-equity" opportunities and is integrated with the DMEautomotive Customer Journey. Deliver ready buyers now instead of later with early, relevant equity communications from DMEautomotive.
Driver Connect, a dealer-branded mobile app for iPhone, iPad, and Android allows you to market directly to your customer's smartphone or tablet, and allows your customers to browse your inventory, immediately schedule service, manage loyalty points, and use cool and useful ownership tools.
DMEautomotive's Customer Loyalty program is a super-easy, turnkey customer retention solution that gives dealers the opportunity to reward their loyal customers and generate more business out of their existing customer base.
MasterCall from autopoint is the most complete solution of inbound and outbound customer contact management services available to the automotive industry. From outbound “Happy Birthday” calls for one store, to management of all of your inbound customer interaction (calls, chats, emails, etc.) across all of your dealerships, MasterCall features a flexible, scalable, and affordable set of contact management solutions that provide dealers with as much, or as little, service as they need to su...