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Autotrader

Autotrader

Alpha

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Star Rating Distribution:
4
3
2
0
1
Rating by Job Title:

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About the Product

Dominate your market and be the first dealer brand and inventory car shoppers see when they search.

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Last edited by Brent Noble on September 7th

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Product Summary

Star Rating Distribution:
4
3
2
0
1

Recent Verified Ratings  Rate a Vendor

Recent Verified Ratings

Gives us a big web presence!
Reviewed by an Internet Director November 14th
Recommended: YES
✅ Verified Rating

Pros: It gives us the ability to reach potential buyers that we wouldn't be able to reach locally!

Cons: None so far

Its a great lead provider!
Reviewed by a Sales Manager November 14th
Recommended: YES
✅ Verified Rating

Pros: Its a great way to get leads! It also gives customers the chance to go through our entire inventory right on the website

Cons: no cons

Great lead service
Reviewed by Internet Sales August 31st
Recommended: YES
✅ Verified Rating

Pros: AutoTrader is well known and customers know that when they search here they are going to be contacted by someone and they are interested shoppers. That makes it easy to reach someone and convert the lead to a sale. My cars sell pretty quick, so it's also easy for me to get that customer into my dealership to shop for alternate cars similar to what they want.

Cons: None

Reliable source for leads
Reviewed by Internet Sales August 31st
Recommended: YES
✅ Verified Rating

Pros: AutoTrader is a reliable source for a lot of quality leads. I do get bad leads too with people that avoid contacting me back or say they never wanted info. But overall I get at least 25% or better ROI.

Cons: I have no complaints.

Lots of good leads
Reviewed by Internet Director August 30th
Recommended: YES
✅ Verified Rating

Pros: I really like that I get a lot of good leads from AutoTrader.

Cons: I think the trade in app is pretty accurate most of the time. It doesn't always line up with the value KBB gives and I don't like that.

New Car leads not as good as Used Car leads
Reviewed by Internet Sales August 30th
Recommended: YES
✅ Verified Rating

Pros: I like that finding leads and working within AutoTrader is easy to navigate. I get the leads quickly, but the new car leads aren't as good as the used car.

Cons: I like getting the leads quickly but the new car leads aren't as good as the used car.

Dealer Rating
Reviewed by a Marketing Director January 25th
Recommended: NO
✅ Verified Rating

Pros:

Cons: Way to expensive pay to play 3rd party site. ROI is not there. To many internet leads come in without phone numbers.

Dealer Rating
Reviewed by a Marketing Director Dec 1, 2015
Recommended: NO
✅ Verified Rating

Pros: They do send good leads our way.

Cons: Very pricey compared to others. Do not like the pay to play they get dealers on to get us to spend more for premium placement. Yes we need AT right now but the cost is crazy and Gurus is creeping up so we may be able to eliminate them and spend a little more on SEO/SEm

Dealer Rating
Reviewed by a Dealer Professional Aug 5, 2015
Recommended: YES
✅ Verified Rating

Pros: AutoTrader.com is great for generating sales leads. We use it to list our inventory. It works great with cars.com, too.

Cons: No cons

Dealer Rating
Reviewed by a Dealer Professional Dec 16, 2014
Recommended: YES
✅ Verified Rating

Pros: Great tool. Drives business and the rep is great.

Cons:


Contact Info

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