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Pros: This option is used all day long by potential customers!
Cons: we only get about 20% of our leads from autotrader.com. not the best deals and isn't very profitable.
Cons: When Autotrader tried to add new things it backfired, a dead horse that needs to go away
Pros: This has helped me close deals because when a customer uses the deal builder they have an idea of a realistic price point that we can work with and so the negotiating isn't as much of a big thing anymore.
Cons: There really isn't any cons I can think of, only that not all customers use it but thats out of their control.
Pros: Best of all it brings in serious buyers! It gives the customer an idea of the price/payments will be and that helps the negotiating a lot because the numbers are usually close to the real ones!
Cons: Sometimes the numbers the customer is expecting aren't the real ones and greats some confusion but doesn't happen too often to be a big problem.
Pros: Does exactly what its suppose to and brings in customers!
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