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Bart Salomone

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Exclusive Blog Posts

Being a Relevant Service Department

Being a Relevant Service Department

The latest news out of the auto industry is that Amazon, everyone’s favorite online retailer, is investing $700 million into the electric truck a…

automotiveMastermind Talks Predictive Analytics

automotiveMastermind Talks Predictive Analytics

We conducted a lot of interviews with thought leaders at NADA 2019, and we will be posting them in the community for the next few weeks.   I…

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

Matt Weinberg, SVP of Consumer Experience at Drive Motors, presented our latest webinar.  He discusses the evolution of the Internet lead and shows …

Advances in Inventory Management

Advances in Inventory Management

 We collected a ton of interviews at NADA, and throughout the coming weeks we'll be releasing them.  John Hensman, General Manager at Hom…

3 Steps to a Better Hiring Process

3 Steps to a Better Hiring Process

Somewhere out there is the perfect candidate for your job opening, but finding that person can be a challenge. How much thought and time do you put into yo…

How To Deal With Offline And Online Auto Leads To Boost Your Sales?

These days people have more options in searching what they need than they ever had few years back. Things are changing. So when it comes to car shopping, people can research online for cars that they can buy with their specific credit scores. This is why it’s very difficult to get your clients to bring at the door of your dealership. Today, when customers actually visit your showrooms, they already know about the vehicle. And while your sales representative may shed light on financing options, there are few things that a dealership should take into account to make sure your potential buyers enjoy a welcoming and comfortable environment.

Hospitality and little refreshments:

When we’re saying refreshments, it’s not always that you need to offer a full buffet of food- but keeping a small bowl of candy or offering coffee or some complementary soft drinks will do great. This simple hospitality will let them feel relaxed, while they can take their time to take a tour around your store. Moreover, offering these things can make all the difference for your clients to feel like a home away-from-home.

Setting right climate:

Keep the climate inside your showroom comfortable. Make sure that your air conditioning system is working properly in winter months. Nothing will drive your customers out like a chilled showroom. It’s important to set the right temperature also in the warmer months so that you can ensure them some relief from the scorching heat of summer.

Handling client queries with care:

You may have earned a lot of auto leads from online as well as from offline. Each lead can be different in terms of their credit record or by choice of vehicles. When you involve into the process of transforming leads into conversion, make sure you provide them the comprehensive picture of your inventory and other things. Guide your visitors carefully to each step of the purchase cycle. If you receive subprime auto leads, make sure you guide them with the right set of financing options including the rate of interest, down payment and so on.

Giving clients the space and respect:

No shopper would like to be followed constantly by the sales representative during their visit to the showroom. When a customer visits your dealership, you need to engage them into the purchase cycle, but it’s important to give them a personal space and time to decide.

Be punctual:

Online auto finance leads don’t stay for long in the queue, unless you respond quickly. As soon as you receive the list of leads, your sales representative should call them back immediately. At Auto Lead Pro, it offers verified lead screening process that only ensures qualified auto leads. So when you receive the list you need to call back right away as it increases the chances of getting your applicants fall into the conversion cycle.

So now as your know how to deal with your clients and online auto leads, what are you waiting for? More leads? Then please get in touch with Auto Lead Pro

Amanda Gordon

Popcorn machines work wonders for the hangry customer that just wants food when you're just about to close the deal.

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