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Jared Hamilton
From: Jared Hamilton
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Bart Salomone

Bart Salomone CEO

Exclusive Blog Posts

How to Make (and send) VR Videos

How to Make (and send) VR Videos

After my "best idea" win at DSES (thank you again, Driving Sales!) I've got lots of messages about how to capture customers from coast to coa…

A Birthday You Do Not Want to Celebrate!

A Birthday You Do Not Want to Celebrate!

Birthdays are supposed to be a great time of the year, it's your birthday after all, no? But one Birthday you want to avoid is the vehicles on your dea…

Why Sales Needs a Dedicated Service Technician

Why Sales Needs a Dedicated Service Technician

The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

Facebook’s Get Ready, Get Set, Go Groups!

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn&rsqu…

How to make the best of summer season for your car dealership?

During summer, most people are into holiday spree. Everyone waits for this laid-back season to let loose to the summer parties and beach vacation. So what happens on the summer months to car dealerships? Well, this time may seem little dormant as most people remain in holiday mood and they are less likely to invest in big-ticket products. However, potential customers are always into positive state in terms of making purchase. Now, as a dealership it’s your job to get hold of them with right strategy.

If you want to run your auto dealership successfully, you should never consider any season as an off-season for your business. Take advantage of every time to increase your close ratio from maximum auto leads. As your reliable auto lead generation company, we would like t o suggest some smart digital marketing strategy that will help your auto dealership grab most business opportunities in this season. Let’s take a look-

Get involved into social communities:

Connecting with customers through social media channels is not a new thing and we have talked about its importance on our previous posts. However, we would like to bring forth a different strategy for building social connection with customers. Apart from Facebook Ad campaign that allows you to find targeted potential audience in am measured and scalable way, you can also connect with your audience through social media communities. Join in the communities with car aficionados.Try to build personalized connection with every individual, post branding messages, discount offers and solutions to the buyers with poor credit limits so that you can also get chance to bag more sub-prime auto leads from there.

Create summer themed video for social promotions:

 Summer is all about fun, frolic and time for relaxing. When you create ads that simulate the freshness and feelings of summer vibes, attracts more attentions of customers. Post creative graphical presentation on different social media channels such as YouTube, Facebook and Twitter to create more awareness among customers who would be busy spending more time on those platforms in the holidays.

Giveaway discounts:

Giveaways are always special to every customer. Freebies, coolers, special hampers, bottles, discount cards etc can be some great options to lure people into your dealership. You can also host summer events at your dealership. But how can you let your people know about that? And how will you attract bunch of potential customers to your doorstep? Use your social media platforms to air your promotional events.

 Connect with us:

As a leading auto lead generation company, we focus on generating fresh and potential leads for auto dealership. Our process is backed not only by experienced lead generalists but also updated service like Direct Connect Live Transfer that helps dealerships connect with live applicants enquiring for vehicles. This process includes verifying lead quality and then transferring quality potential leads to the dealership. We don’t provide old leads. Fresh and verified potential hot auto leads are served to our clients. Stay connected with AutoLead Pro to know more about marketing strategies.

Sherri Riggs

Summer is almost over... but i think these tips can still be applied into the upcoming seasons. Thanks Bart!

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